There are a lot of social media guides focused on how to gain more Instagram followers, however, there are few related specifically to the jewelry industry and how to successfully promote your jewelry store.

These days, ranking #1 on Google is an uphill battle. Often, your jewelry store website is facing stiff competition from other online jewelry stores that are more well-known, have a massive marketing team in their corner, and seemingly bottomless...

Open source website platforms offer a number of concrete benefits and advantages for owners of online jewelry stores. Shopify, in particular, leads the pack among the best open source website and e-commerce platforms for several reasons. If you’re...

The excitement around in store holiday events and jewelry trunk shows certainly looks different this year for jewelers across the country. As many already have pivoted to promoting virtual appointments and private in store appointments, there are...

When investing in your jewelry store's website it's important to thoughtfully plan the photography of the jewelry you are selling to properly showcase the beauty of each piece. You may not consider yourself much of a photographer, but today’s...