Open source website platforms offer a number of concrete benefits and advantages for owners of online jewelry stores. Shopify, in particular, leads the pack among the best open source website and e-commerce platforms for several reasons. If you’re...

The excitement around in store holiday events and jewelry trunk shows certainly looks different this year for jewelers across the country. As many already have pivoted to promoting virtual appointments and private in store appointments, there are...

When investing in your jewelry store's website it's important to thoughtfully plan the photography of the jewelry you are selling to properly showcase the beauty of each piece. You may not consider yourself much of a photographer, but today’s...

When you invest in a website for your jewelry store, you understandably want prospects and customers to be able to reach you if they have a question. Most jewelry store websites of course will include telephone number, and address, and a form...

What goes through a consumer’s mind as they go through the process to buy a piece of fine jewelry? If you’ve ever wanted to take a closer look inside the customer’s thought process as they go from “just looking” to making a purchase, you’re in luck! 

As jewelry stores begin to prep for this holiday season, they are facing another new challenge showcasing beautiful jewelry pieces and reaching the amount of clients they used to have bustling through their front door. As jewelry brands are creating...

It’s (getting close to) the most wonderful time of the year! Being in the jewelry industry, we all know that the gift of jewelry is not going away, even during a global pandemic-- It may just be a different holiday for reaching all potential...

Outwit, outsmart, outspend? It sounds like a Survivor throwback, but when it comes to dealing with competitors on Google Ads, you don’t have to spend more to win. In fact, with a few brilliant tactics, you can not only keep tabs on what they’re...

Even though blogging started picking up steam in the early 2000's, it has shown no signs of stopping or even slowing down. Although we’ve come a long way from the early days of online journals, blogging as a marketing strategy is even more relevant...

With the effects of the COVID19 pandemic still having a ripple effect on traditional jewelry stores, companies are now looking for new ways to accommodate the needs of online shoppers.