The Guide to Managing Your Jewelry Store’s Online Reputation

As a jeweler, your reputation is your most valuable asset. No matter the size of your jewelry store, it is important for your brand and business to be known for reliable, trustworthy products and services.

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How Jewelers Can Use Content to Dominate Search Engines and Win Customers

If you’ve been keeping up with our blog, you’ve probably heard us say that content marketing is important when it comes to growing your jewelry store’s online presence. When done correctly, it can increase brand awareness, advocacy, and lead to...

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How to Integrate Traditional Marketing with Digital Marketing

 

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How to use Digital Marketing to Appeal to Millennials

 

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Online vs Traditional Marketing

Both small and large jewelry businesses struggle with how much of their marketing budget to dedicate to the traditional forms of marketing and how much to dedicate to online marketing. Should you focus on one or both?

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The Secret to Using Social Media to Close the Sale

In the age of digital marketing and social media, it is essential that you not only establish a great customer relationship, but that you are also able to close the sale using both your excellent customer service skills and digital media. Using...

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How to Define Your Digital Marketing Goals

As you review your digital marketing strategies for your business, you might have all of the right pieces in place, including a strong social media presences, a reliable newsletter, and a client list of those who signed up to receive updates...

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Breaking Down Digital Marketing

 

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as social media, email, Google search, and their websites to connect with their current and prospective customers.

With...

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How a Good Jewelry Search Ranking Can Affect Your Business

Search engine optimization (SEO) is a crucial tool that should be used to drive traffic to your online jewelry store. Since most online traffic comes from search engines, you should always be concerned about your jewelry search ranking on Google,...

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Know What Your Customer Wants Before They Come Into Your Store

Selling jewelry online makes life easier for customers to browse your inventory from the comfort of their homes. And just as your potential customers browse your website to see what products you offer, it's important for you to also understand...

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