As experts in the jewelry industry, we’ve helped hundreds of jewelers become successful when it comes to Pay-Per-Click (or PPC) advertising.  One of the most common questions we’re asked before a jeweler signs up for our PPC services is how much they...

Being active on Instagram entails a combination of many things. It’s more than just marketing and promoting your products but also about building your brand’s image by creatively telling your story through captivating imagery (both photographs and...

Over the last five years into 2019, the demand in the Jewelry Store Industry has certainly remained strong, largely as a result of increased consumer spending. However, due to the low barriers to entry, the competition has majorly increased — both...

Off-page Search Engine Optimization (SEO) is vital for jewelers who want to rank at the top of Search Engine Result Pages (SERP) such as Google. Off-page optimization refers to all SEO techniques which do not require editing your website.

Every Ad Campaign should bring visitors to a specific page on a website carefully designed to maximize sales. When a visitor clicks on an ad campaign it should take them to a page designed to encourage a jewelry purchase. That is what a “landing...

When it comes to improving their website’s ranking on Google searches, most jewelers focus solely on the main search results pages. However, if your goal is to gain more awareness in your local market and bring more customers into your jewelry...