The Buyer’s Journey for a Jewelry Purchase

What goes through a consumer’s mind as they go through the process to buy a piece of fine jewelry? If you’ve ever wanted to take a closer look inside the customer’s thought process as they go from “just looking” to making a purchase, you’re in luck! 

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How Much Should Jewelers Spend on PPC Ads?

As experts in the jewelry industry, we’ve helped hundreds of jewelers become successful when it comes to Pay-Per-Click (or PPC) advertising.  One of the most common questions we’re asked before a jeweler signs up for our PPC services is how much they...

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How Jewelers Can Create a Stronger Presence on Instagram

Being active on Instagram entails a combination of many things. It’s more than just marketing and promoting your products but also about building your brand’s image by creatively telling your story through captivating imagery (both photographs and...

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Why Landing Pages are Crucial to Jewelry Store's Online Success

Landing pages are a crucial element of inbound marketing strategies for jewelers. Jewelry store websites that have increased the number of landing pages from 10 to 15 see 55 percent growth in the total number of leads, so with this in mind,...

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Understanding The ‘Buyer’s Journey’ to Boost Jewelry Store Sales

What is the Buyer’s Journey? Simply put, it is the journey or buying process that consumers go through to become aware of, evaluate, and purchase a new product or service, and it consists of three stages that make up the inbound marketing...

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How Local SEO Can Help Jewelers Attract More Customers

Local SEO is essential to jewelry stores that operate on a regional level, as opposed to national. While national SEO focuses more on ranking in searches across the country, local SEO prioritizes appearing on Search Engine Results Pages (SERPs) in...

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How Creating Buyer Personas For Your Jewelry Store Can Help Attract New Customers

Over the last five years into 2019, the demand in the Jewelry Store Industry has certainly remained strong, largely as a result of increased consumer spending. However, due to the low barriers to entry, the competition has majorly increased — both...

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What is Off-Page SEO & How Does it Help Increase Visibility For Jewelry Websites?

Off-page Search Engine Optimization (SEO) is vital for jewelers who want to rank at the top of Search Engine Result Pages (SERP) such as Google. Off-page optimization refers to all SEO techniques which do not require editing your website.

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Landing Pages are an Essential Strategy for Retail Jewelers to Build Sales

Every Ad Campaign should bring visitors to a specific page on a website carefully designed to maximize sales. When a visitor clicks on an ad campaign it should take them to a page designed to encourage a jewelry purchase. That is what a “landing...

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A Jeweler’s Guide to Running Successful Facebook Ad Campaigns

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