As experts in the jewelry industry, we’ve helped hundreds of jewelers become successful when it comes to Pay-Per-Click (or PPC) advertising.  One of the most common questions we’re asked before a jeweler signs up for our PPC services is how much...

Being active on Instagram entails a combination of many things. It’s more than just marketing and promoting your products but also about building your brand’s image by creatively telling your story through captivating imagery (both photographs...

Both small and large jewelry businesses struggle with how much of their marketing budget to dedicate to the traditional forms of marketing and how much to dedicate to online marketing. Should you focus on one or both?