Both small and large jewelry businesses struggle with how much of their marketing budget to dedicate to the traditional forms of marketing and how much to dedicate to online marketing. Should you focus on one or both?

In the age of digital marketing and social media, it is essential that you not only establish a great customer relationship, but that you are also able to close the sale using both your excellent customer service skills and digital media. Using...

Social media has taken over as one of the most important and effective forms of marketing that you can use for your jewelry business. In our previous blog post, we discussed how to create the perfect social media post for Facebook, Instagram,...