Guide to Positioning a Jewelry Business Online

If there is one thing most jewelry businesses have learned during the Covid-19 crisis is that having an online component to your business is extremely important. In a perfect world, it would have been nice if most jewelry stores already had this...

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Marketing Tips For Jewelers: The Difference Between Lead Generation & Lead Nurturing

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A Jeweler’s Guide to Running Successful Facebook Ad Campaigns

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Can Lead Magnets Attract More Shoppers?

What Are Lead Magnets?

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She Browses and He Buys: Bridal Personas and How to Sell Them Jewelry

Selling jewelry takes knowledge about who your customers are and what they're looking for, whether it be for collectibles or women's wedding rings. You can learn quite a bit about your target market by dividing it into different personas,...

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