What goes through a consumer’s mind as they go through the process to buy a piece of fine jewelry? If you’ve ever wanted to take a closer look inside the customer’s thought process as they go from “just looking” to making a purchase, you’re in...

It’s (getting close to) the most wonderful time of the year!  Being in the jewelry industry, we all know that the gift of jewelry is not going away, even during a global pandemic-- It may just be a different holiday for reaching all potential...

Outwit, outsmart, outspend? It sounds like a Survivor throwback, but when it comes to dealing with competitors on Google Ads, you don’t have to spend more to win. In fact, with a few brilliant tactics, you can not only keep tabs on what they’re...

Even though blogging started picking up steam in the early 2000's, it has shown no signs of stopping or even slowing down. Although we’ve come a long way from the early days of online journals, blogging as a marketing strategy is even more...

With COVID restrictions still in place for many cities and states across the country, jewelry stores are feeling the pinch with less foot traffic in their stores. However, just because customers may not be able to visit in person doesn’t mean...

If your jewelry store website isn’t coming up on the first or second page on Google when someone searches for you or a jewelry store in your area, you might as well not have a website at all. Google is the number one search engine when it comes...

Pay per click marketing, or PPC can be a great way to get more visibility of your jewelry products. Learning the best way to utilize PPC for your digital marketing strategy will benefit your business tremendously. In this blog post we explore the...

Selling jewelry online isn’t just about having an amazing storefront (although to be sure, that definitely helps!). It’s also about writing social media posts across the platforms where your users are most likely to be. Now, simply writing a...

Creating a digital marketing strategy for your jewelry store can be a complex process that may appear to be full of uncertainty and questions as to where to begin. How do you know if your strategy will be successful? Is there anything you are...