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In marketing, it seems like the word "brand" is used a lot -- the leading brand, off-brand, personal brand ... you get the picture.
But there's often confusion around its meaning in business. What does it entail? Do I need to hire an expert?...
In marketing, it seems like the word "brand" is used a lot -- the leading brand, off-brand, personal brand ... you get the picture.
But there's often confusion around its meaning in business. What does it entail? Do I need to hire an expert?...