There’s a lot that goes into a marketing funnel. It’s so much more than just having a website for your online jewelry store. You have to have organic SEO in place, dynamic ads across your chosen display network, Google search campaigns along with...

These days, ranking #1 on Google is an uphill battle. Often, your jewelry store website is facing stiff competition from other online jewelry stores that are more well-known, have a massive marketing team in their corner, and seemingly bottomless...

Open source website platforms offer a number of concrete benefits and advantages for owners of online jewelry stores. Shopify, in particular, leads the pack among the best open source website and e-commerce platforms for several reasons. If you’re...

What goes through a consumer’s mind as they go through the process to buy a piece of fine jewelry? If you’ve ever wanted to take a closer look inside the customer’s thought process as they go from “just looking” to making a purchase, you’re in luck! 

It’s (getting close to) the most wonderful time of the year! Being in the jewelry industry, we all know that the gift of jewelry is not going away, even during a global pandemic-- It may just be a different holiday for reaching all potential...

Outwit, outsmart, outspend? It sounds like a Survivor throwback, but when it comes to dealing with competitors on Google Ads, you don’t have to spend more to win. In fact, with a few brilliant tactics, you can not only keep tabs on what they’re...

Even though blogging started picking up steam in the early 2000's, it has shown no signs of stopping or even slowing down. Although we’ve come a long way from the early days of online journals, blogging as a marketing strategy is even more relevant...