Sarah Smith Ykoruk

Recent Posts

Selling Online Post-Pandemic for Jewelry Store Owners

If you’re wondering how to continue the momentum selling jewelry online in a post-pandemic world, the solution is to keep building on all of the work you did in the past two years! COVID-19 sprung historical lessons on us all, and jewelry business...

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Interactive Tools That Help Jewelers Sell More Jewelry Online

If you’re looking for innovative ways to sell more jewelry online, there are solutions for jewelers of all sizes to be forward thinking and offer the latest technology. There are always large, well-established jewelers who have deeper pockets and...

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Can You Use Emojis in Google Ads for Your Jewelry Store?

Wondering if you can put emojis in Google ads for your jewelry store to boost your clickthrough rate?

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How to Target Jewelry Buyers on Facebook

If you’re looking to grow your jewelry store online, marketing on Facebook is definitely something you’ll want to look into. Considering that Facebook is where jewelry buyers tend to hang out, it makes sense to tailor your ads to attract their...

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How to Create a Jewelry Gift Guide this Holiday Season

One of the best ways to increase your jewelry store sales over the holidays, be it online or in store, is to put together a gift guide that makes it easy for your customers to view price points and what you offer for everyone on their list. Shoppers...

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How To Create A Social Media Calendar for Your Jewelry Store

A Step-by-Step Guide

One of the best ways to ensure timely and consistent posts on social media for your online jewelry store is to create a social media calendar. Although it may seem like a massive undertaking to think of and assign posts on a...

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How to Target Jewelry Shoppers on Facebook

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How Long Does It Take for Google Ads to Work for Your Jewelry Store?

Whether you’re doing local paid ads or pay-per-click ads for a specific type of jewelry, selling with Google ads is a great way to increase brand recognition of your online jewelry store, as well as generate more foot traffic in your local area.

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How to Make Animated Google Ads for Your Jewelry Store

Display ads are one of the most lucrative ways to generate interest and traffic to your online jewelry store. But how do you use them to really get attention and convince shoppers to click? The answer could lie in animated Google ads.

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The Complete Marketing Plan for Your Jewelry Store

Creating a marketing plan for your jewelry business doesn’t have to be a long, drawn-out and complicated process. There are steps to take to devise a clear plan and you simply have to answer a few questions starting out. The good news is that with...

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