The excitement around in store holiday events and jewelry trunk shows certainly looks different this year for jewelers across the country. As many already have pivoted to promoting virtual appointments and private in store appointments, there are...

When investing in your jewelry store's website it's important to thoughtfully plan the photography of the jewelry you are selling to properly showcase the beauty of each piece. You may not consider yourself much of a photographer, but today’s...

When you invest in a website for your jewelry store, you understandably want prospects and customers to be able to reach you if they have a question. Most jewelry store websites of course will include telephone number, and address, and a form...

As jewelry stores begin to prep for this holiday season, they are facing another new challenge showcasing beautiful jewelry pieces and reaching the amount of clients they used to have bustling through their front door. As jewelry brands are creating...