When it comes to spending, Millennials, or the generation generally regarded as being born between 1981 and 1996, are often blamed for being the force responsible for “killing” different industries. According to a survey from NBC and GenForward, 62%...

Multi-channel marketing has become more important than ever for jewelry store owners, and it’s easy to see why. According to Jewelry Retailer, 44% of shoppers head to a digital destination to make their purchase after they complete their initial...

If you’re looking to sell more jewelry online, you’ve no doubt noticed that the process is quite a bit different than traditional marketing. It can be a lot to take in, but at GemFind Digital Solutions, we’re here to help simplify the process and...

If you’re looking for a proven way to get more foot traffic to your jewelry store, Google Local Campaigns could be the perfect solution.

Adding DiamondLink® and RingBuilder® to Your Shopify Website are Proven to Boost Customer Interest and Retention

These days, prospective customers are all about convenience and having easy access to the information they are looking for online. If...

There are a lot of social media guides focused on how to gain more Instagram followers, however, there are few related specifically to the jewelry industry and how to successfully promote your jewelry store.

The excitement around in store holiday events and jewelry trunk shows certainly looks different this year for jewelers across the country. As many already have pivoted to promoting virtual appointments and private in store appointments, there are...

When investing in your jewelry store's website it's important to thoughtfully plan the photography of the jewelry you are selling to properly showcase the beauty of each piece. You may not consider yourself much of a photographer, but today’s...