If you’re looking to grow your jewelry store online, marketing on Facebook is definitely something you’ll want to look into. Considering that Facebook is where jewelry buyers tend to hang out, it makes sense to tailor your ads to attract their...

One of the best ways to increase your jewelry store sales over the holidays, be it online or in store, is to put together a gift guide that makes it easy for your customers to view price points and what you offer for everyone on their list. Shoppers...

A Step-by-Step Guide

One of the best ways to ensure timely and consistent posts on social media for your online jewelry store is to create a social media calendar. Although it may seem like a massive undertaking to think of and assign posts on a...

Whether you’re doing local paid ads or pay-per-click ads for a specific type of jewelry, selling with Google ads is a great way to increase brand recognition of your online jewelry store, as well as generate more foot traffic in your local area.

Display ads are one of the most lucrative ways to generate interest and traffic to your online jewelry store. But how do you use them to really get attention and convince shoppers to click? The answer could lie in animated Google ads.

Creating a marketing plan for your jewelry business doesn’t have to be a long, drawn-out and complicated process. There are steps to take to devise a clear plan and you simply have to answer a few questions starting out. The good news is that with...

If you want to sell fine jewelry online, there’s no better time to jump in than right now. The fact is, every day, millions of people are browsing, comparing and buying jewelry online. Men and women are in the market for jewelry for special...

When it comes to spending, Millennials, or the generation generally regarded as being born between 1981 and 1996, are often blamed for being the force responsible for “killing” different industries. According to a survey from NBC and GenForward, 62%...

Multi-channel marketing has become more important than ever for jewelry store owners, and it’s easy to see why. According to Jewelry Retailer, 44% of shoppers head to a digital destination to make their purchase after they complete their initial...