As a jeweler, your reputation is your most valuable asset. No matter the size of your jewelry store, it is important for your brand and business to be known for reliable, trustworthy products and services.

If you’ve been keeping up with our blog, you’ve probably heard us say that content marketing is important when it comes to growing your jewelry store’s online presence. When done correctly, it can increase brand awareness, advocacy, and lead to...

Both small and large jewelry businesses struggle with how much of their marketing budget to dedicate to the traditional forms of marketing and how much to dedicate to online marketing. Should you focus on one or both?

In the age of digital marketing and social media, it is essential that you not only establish a great customer relationship, but that you are also able to close the sale using both your excellent customer service skills and digital media. Using the...

As you review your digital marketing strategies for your business, you might have all of the right pieces in place, including a strong social media presences, a reliable newsletter, and a client list of those who signed up to receive updates about...

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as social media, email, Google search, and their websites to connect with their current and prospective customers.

With...