What is the Buyer’s Journey? Simply put, it is the journey or buying process that consumers go through to become aware of, evaluate, and purchase a new product or service, and it consists of three stages that make up the inbound marketing...

Local SEO is essential to jewelry stores that operate on a regional level, as opposed to national. While national SEO focuses more on ranking in searches across the country, local SEO prioritizes appearing on Search Engine Results Pages (SERPs) in...

Over the last five years into 2019, the demand in the Jewelry Store Industry has certainly remained strong, largely as a result of increased consumer spending. However, due to the low barriers to entry, the competition has majorly increased — both...

Off-page Search Engine Optimization (SEO) is vital for jewelers who want to rank at the top of Search Engine Result Pages (SERP) such as Google. Off-page optimization refers to all SEO techniques which do not require editing your website.

Every Ad Campaign should bring visitors to a specific page on a website carefully designed to maximize sales. When a visitor clicks on an ad campaign it should take them to a page designed to encourage a jewelry purchase. That is what a “landing...