Off-page Search Engine Optimization (SEO) is vital for jewelers who want to rank at the top of Search Engine Result Pages (SERP) such as Google. Off-page optimization refers to all SEO techniques which do not require editing your website.

Every Ad Campaign should bring visitors to a specific page on a website carefully designed to maximize sales. When a visitor clicks on an ad campaign it should take them to a page designed to encourage a jewelry purchase. That is what a “landing...

When it comes to improving their website’s ranking on Google searches, most jewelers focus solely on the main search results pages. However, if your goal is to gain more awareness in your local market and bring more customers into your jewelry...