If your jewelry website does not have the RingBuilder® on it yet, you are missing out on an important online tool that can improve your user experience and make your online engagement more interactive. RingBuilder®  is an excellent tool that can...

Often when customers are browsing for a diamond, they are not necessarily looking for a specific retailer or vendor. Instead, they are after a specific cut, carat, or quality. For most customers, this can make shopping for the perfect diamond like...

Social media has taken over as one of the most important and effective forms of marketing that you can use for your jewelry business. In our previous blog post, we discussed how to create the perfect social media post for Facebook, Instagram,...

With the amount of social media platforms out there, putting up the right post for the right audience on the right site can be overwhelming. How can you separate your brand from the sheer volume of voices that are constantly chattering on social...

Once you have committed to your brand’s identity and know the competition that you are up against, you need to focus on selling your brand. Understanding your customers’ wants and needs is essential to selling your brand. But how do you do it? There...

Utilizing a point of sale system (POS) can help jewelry stores easily navigate inventory, reorder best-selling items, easily process transactions, and capture critical data to help you maximize and push more inventory products. Finding the right POS...

In marketing, it seems like the word "brand" is used a lot -- the leading brand, off-brand, personal brand ... you get the picture. 

But there's often confusion around its meaning in business. What does it entail? Do I need to hire an expert?...

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as social media, email, Google search, and their websites to connect with their current and prospective customers.

With...