After an exciting and exhausting weekend at JCK in Las Vegas our team is finally getting back into the swing of things and we have already begun creating new marketing strategies for many of the brands and businesses that we met at JCK. 

Before we...

Both small and large jewelry businesses struggle with how much of their marketing budget to dedicate to the traditional forms of marketing and how much to dedicate to online marketing. Should you focus on one or both?

In the age of digital marketing and social media, it is essential that you not only establish a great customer relationship, but that you are also able to close the sale using both your excellent customer service skills and digital media. Using the...

As you review your digital marketing strategies for your business, you might have all of the right pieces in place, including a strong social media presences, a reliable newsletter, and a client list of those who signed up to receive updates about...