Social media is one of the golden tools of today's world, that can accelerate lead generation. A couple of different factors are important for you to understand when you are thinking about which social media platform you want to use for your jewelry...

Online marketing for jewelers is not too different from any other industry. The real difference is that the jewelry industry has not been as quick to move to online marketing. This is largely because it has been assumed that people would want to see...

Even the best web hosting services can cause frustration. However, the occasional problem is part of working online. If your sentiment toward your web hosting service is one of dissatisfaction, you need to figure out why. The following are some of...

If you are in the jewelry business, you probably spend a significant portion of your marketing dollars on trying to attract new customers to your brand. One of the greatest ways you can maximize your efforts is through Instagram. This social network...

How to Target the 2040 Market 

We all know that millennials are currently the to target. They have become the greatest group of consumers, and therefore, are crucial in helping the jewelry industry...

 Top 5 Digital Marketing Trends

Digital marketing has become an essential part in marketing, especially for the jewelry industry. Although most customers will take the time to visit the store, they still want to have an idea of what they want (or in...

Selling jewelry takes knowledge about who your customers are and what they're looking for, whether it be for collectibles or women's wedding rings. You can learn quite a bit about your target market by dividing it into different personas,...

How Can You Increase Store Traffic?

There has recently been a growing anxiety within the retail industry with lack of in-store traffic and slowing sales. The anxiety is real, and in many respects, it is justified. Bridal e-commerce sites such as The...