Why You Should Care About On-Page SEO

There has been a great deal of discussion in recent years about the importance of your business having a website. Even if you feel like your jewelry store is doing fine, couldn't you be doing more? Isn't it possible you are not reaching your...

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Know What Your Customer Wants Before They Come Into Your Store

Selling jewelry online makes life easier for customers to browse your inventory from the comfort of their homes. And just as your potential customers browse your website to see what products you offer, it's important for you to also understand what...

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Ways to Improve the Online Presence of Your Jewelry Store

Setting up a jewelry website is exciting, but how do you attract new customers? Key building blocks include search engine optimization (SEO) and using industry specific tools to modernize your website and provide a seamless user experience. Here...

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Why Co-Op Advertising Can Benefit Your Jewelry Business

An innovative approach to reducing advertising costs is to work with partners, such as designers and manufacturers, who pay for advertising in exchange for mentions in marketing campaigns. Here are a few reasons co-op advertising can benefit your...

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Are You Monitoring Your Web Traffic Correctly?

The first step to monitoring your website traffic is to ensure that your website is updated and ready to capture traffic information. Without an accurate setup your web traffic could be increasing, but you may not realize it! The best way to track...

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Why Remarketing is Crucial for Your Business

 Why Remarketing is So Important for Your Business

A proven way for online jewelers to maximize Google AdWords campaigns, is to use website remarketing. It is a process that is a part of AdWords, which allows you to serve ads to users who have...

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How to Use Twitter to Sell Jewelry

As an online platform known for “getting the word out” about a particular product or service, Twitter has certainly proven its worth. The savviest marketers – across essentially every industry – understand this fact and use the marketing leverage of...

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How to Use Instagram for Your Jewelry Store

Gaining a competitive edge can be a game changer for your jewelry store. By focusing on more engagement with your audience instead of strictly sales you can help distinguish your brand and store. Old fashioned pitches are becoming increasingly...

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How to Monitor Your Social Media Presence

In order to effectively execute your social media management for your jewelry business, you need to have tools in place to actually measure your online social media presence and gauge your success. This means that you need to have clear goals for...

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Why Remarketing on Facebook Ads Work

Why Remarketing on Facebook Ads Works

Having a Facebook business page is the first step towards having a social media presence, but the magic isn't in the page. In order to keep a good return on your investment (ROI), remarketing to your users...

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