Utilizing a point of sale system (POS) can help jewelry stores easily navigate inventory, reorder best-selling items, easily process transactions, and capture critical data to help you maximize and push more inventory products. Finding the right POS...

In marketing, it seems like the word "brand" is used a lot -- the leading brand, off-brand, personal brand ... you get the picture. 

But there's often confusion around its meaning in business. What does it entail? Do I need to hire an expert?...

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as social media, email, Google search, and their websites to connect with their current and prospective customers.

With...

In last week’s blog we reviewedTips & Tricks to Increase Your Website’s User Experience. This week, we’re talking about how interactive website applications can better your online user experience. Especially when shopping online for jewelry...

When designing a new website, it’s easy to get stuck on the aesthetics and overlook a critical part of your design: the user experience. The user experience (UX) is the ease and functionality that your website provides for its visitors, and it can...

Search engine optimization (SEO) is a crucial tool that should be used to drive traffic to your online jewelry store. Since most online traffic comes from search engines, you should always be concerned about your jewelry search ranking on Google,...