She Browses and He Buys: Bridal Personas and How to Sell Them Jewelry


Selling jewelry takes knowledge about who your customers are and what they're looking for, whether it be for collectibles or women's wedding rings. You can learn quite a bit about your target market by dividing it into different personas,...

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5 Ways to Increase Store Traffic This Fall

How Can You Increase Store Traffic?

There has recently been a growing anxiety within the retail industry with lack of in-store traffic and slowing sales.  The anxiety is real, and in many respects, it is justified.  Bridal e-commerce sites such as...

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