If you’ve been keeping up with our blog, you’ve probably heard us say that content marketing is important when it comes to growing your jewelry store’s online presence. When done correctly, it can increase brand awareness, advocacy, and lead to...

As experts in the jewelry industry, we’ve helped hundreds of jewelers become successful when it comes to Pay-Per-Click (or PPC) advertising.  One of the most common questions we’re asked before a jeweler signs up for our PPC services is how much they...

Being active on Instagram entails a combination of many things. It’s more than just marketing and promoting your products but also about building your brand’s image by creatively telling your story through captivating imagery (both photographs and...

Landing pages are a crucial element of inbound marketing strategies for jewelers. Jewelry store websites that have increased the number of landing pages from 10 to 15 see 55 percent growth in the total number of leads, so with this in mind,...

What is the Buyer’s Journey? Simply put, it is the journey or buying process that consumers go through to become aware of, evaluate, and purchase a new product or service, and it consists of three stages that make up the inbound marketing...

Local SEO is essential to jewelry stores that operate on a regional level, as opposed to national. While national SEO focuses more on ranking in searches across the country, local SEO prioritizes appearing on Search Engine Results Pages (SERPs) in...

Over the last five years into 2019, the demand in the Jewelry Store Industry has certainly remained strong, largely as a result of increased consumer spending. However, due to the low barriers to entry, the competition has majorly increased — both...