How to Create a Jewelry Gift Guide this Holiday Season

One of the best ways to increase your jewelry store sales over the holidays, be it online or in store, is to put together a gift guide that makes it easy for your customers to view price points and what you offer for everyone on their list. Shoppers...

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How To Create A Social Media Calendar for Your Jewelry Store

A Step-by-Step Guide

One of the best ways to ensure timely and consistent posts on social media for your online jewelry store is to create a social media calendar. Although it may seem like a massive undertaking to think of and assign posts on a...

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How to Create a Call-Only Campaign in Google Ads for Your Jewelry Store

What if you don't want people to click to visit your jewelry store website, but instead, you want them to call? The good news is that you can create a "call only" google campaign for your jewelry store marketing needs. Here's how to do it.

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How to Target Jewelry Shoppers on Facebook

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What Do Impressions Mean On Google Ads for Your Jewelry Store?

Making Sense of the Terminology When Advertising Your Online Jewelry Store on Google Ads

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How Long Does It Take for Google Ads to Work for Your Jewelry Store?

Whether you’re doing local paid ads or pay-per-click ads for a specific type of jewelry, selling with Google ads is a great way to increase brand recognition of your online jewelry store, as well as generate more foot traffic in your local area.

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How to Make Animated Google Ads for Your Jewelry Store

Display ads are one of the most lucrative ways to generate interest and traffic to your online jewelry store. But how do you use them to really get attention and convince shoppers to click? The answer could lie in animated Google ads.

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The Complete Marketing Plan for Your Jewelry Store

Creating a marketing plan for your jewelry business doesn’t have to be a long, drawn-out and complicated process. There are steps to take to devise a clear plan and you simply have to answer a few questions starting out. The good news is that with...

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How Jewelers Can Sell More Fine Jewelry Online

If you want to sell fine jewelry online, there’s no better time to jump in than right now. The fact is, every day, millions of people are browsing, comparing and buying jewelry online. Men and women are in the market for jewelry for special...

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Millennial Spending and Shopping Behaviors: Tips for Jewelry Store Owners

When it comes to spending, Millennials, or the generation generally regarded as being born between 1981 and 1996, are often blamed for being the force responsible for “killing” different industries. According to a survey from NBC and GenForward, 62%...

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