For local jewelry businesses, SEO, or search engine optimization to attract local visitors to their store and website is crucial. Done right, you can enjoy a steady stream of new and returning customers, eager to discover your selection and make a...

If you’re looking to market your jewelry store on Instagram (and if you aren’t, you definitely should be), influencers are one of the best ways to quickly grow your brand and get greater exposure and reach with ideal clients. But how do you find and...

Creating a marketing plan for your jewelry business doesn’t have to be a long, drawn-out and complicated process. There are steps to take to devise a clear plan and you simply have to answer a few questions starting out. The good news is that with...

There’s a lot that goes into a marketing funnel. It’s so much more than just having a website for your online jewelry store. You have to have organic SEO in place, dynamic ads across your chosen display network, Google search campaigns along with...

These days, ranking #1 on Google is an uphill battle. Often, your jewelry store website is facing stiff competition from other online jewelry stores that are more well-known, have a massive marketing team in their corner, and seemingly bottomless...

It’s (getting close to) the most wonderful time of the year! Being in the jewelry industry, we all know that the gift of jewelry is not going away, even during a global pandemic-- It may just be a different holiday for reaching all potential...

With COVID restrictions still in place for many cities and states across the country, jewelry stores are feeling the pinch with less foot traffic in their stores. However, just because customers may not be able to visit in person doesn’t mean you’re...

If your jewelry store website isn’t coming up on the first or second page on Google when someone searches for you or a jewelry store in your area, you might as well not have a website at all. Google is the number one search engine when it comes to...

Pay per click marketing, or PPC can be a great way to get more visibility of your jewelry products. Learning the best way to utilize PPC for your digital marketing strategy will benefit your business tremendously. In this blog post we explore the...