---
title: How to Generate Virtual Appointments for Your Jewelry Store
description: appointments digital marketing
image: https://blog.gemfind.com/hubfs/IMG_1105.jpg
---

|  |
| --- |
| ![](https://blog.gemfind.com/blog/Images/spacer.gif) |

# How to Generate Virtual Appointments for Your Jewelry Store

 Aug 25, 2020 12:09:40 PM [Anthony Arechiga](https://blog.gemfind.com/blog/author/anthony-arechiga) [0 Comments](https://blog.gemfind.com/blog/how-to-generate-virtual-appointments-for-your-jewelry-store?hsLang=en-us#comments-listing)

Share on:

- [mailto:?body=https://blog.gemfind.com/blog/how-to-generate-virtual-appointments-for-your-jewelry-store](mailto:?body=https://blog.gemfind.com/blog/how-to-generate-virtual-appointments-for-your-jewelry-store)

![IMG_1105](https://blog.gemfind.com/hs-fs/hubfs/IMG_1105.jpg?width=506&name=IMG_1105.jpg)

With COVID restrictions still in place for many cities and states across the country, jewelry stores are feeling the pinch with less foot traffic in their stores. However, just because customers may not be able to visit in person doesn’t mean you’re out of luck, it just means it's time to get creative! Virtual appointments are a great way to help your prospective customers have an enjoyable jewelry shopping experience, as well as help you build brand awareness and loyalty.

The good news is that when restrictions are lifted and life eventually returns to normal, your jewelry store will be the first name that comes to mind when your customer thinks about making a purchase by putting in the effort to reach them and connect with them in different ways than you are used to.

With that in mind, how do you lay the groundwork for virtual appointments and encourage prospective shoppers to book them?  Not to worry, we at GemFind Digital Solutions have made it simple for you to get started by following these steps.

## Calendly and Zoom: An Unbeatable Combination

You may already have heard of both Calendly and Zoom -- both of which have seen an incredible surge in use since the on set of the pandemic. Calendly is a scheduling app. You simply note the dates/times you’re available, and your customer sees those times based on their own local timezone. From there, they can select a time and date and will be reminded of the appointment via email. 

Zoom is a chat service, like Messenger and Skype. With a simple, free download, it lets several people communicate easily at once from anywhere in the world without needing to create an account.  Together, these two free services make it incredibly simple for your prospective customers to schedule an appointment and have a face to face conversation online without ever setting foot in a store.

You’ll need to create an account on Calendly and set up your schedule and open dates and times. From here, anytime you want someone to book an appointment, you can simply send them your Calendly link. From there, they simply follow the steps on screen and they’re done. 

This provides a wide variety of benefits to jewelry store owners, since you can show off your products and selection, answer questions and learn more about your customer’s needs safely and securely. Your prospects will appreciate your dedication to their safety and peace of mind, as well as your willingness to help and learn more about their unique needs. Encourage all of your sales associates to familiarize themselves with the virtual appointment system you put into place so they are comfortable conducting appointments this way.

## Integrate Calendly with Your Custom Landing Page

Calendly works with a variety of different apps and systems (see the whole list here) which means that if you’re already using tools like Zoom, Salesforce or Hubspot, you can integrate them with Calendly in just a few clicks. Rather than driving your prospect’s to Calendly’s landing page to schedule a call, however, it’s a far better use of your existing branding and creative assets to direct them to a custom landing page. 

Here, although the aim is to encourage them to register for a virtual appointment, you can still include your logo and other aspects of your online jewelry store so that customers can get a sense of what it’s like to shop there and work with you.It’s definitely a refreshing change from the boring, bland calendar appointment apps out there! 

## Adding Call-to-Action Buttons

Now that you’ve got your new virtual appointment system set up for your online jewelry store, it’s time to let people know about it! Add call-to-action buttons saying something like “Click To Book a Virtual Appointment” throughout the most visited pages on your website. Be sure to add them to your home page and contact page, as well as on your navigation menu so that people can easily see that they can reach you in a more face-to-face fashion, even if they can’t physically get to your location right now. 

## Leveraging Social Media and Email Marketing

Now, simply having a Calendly link and Zoom in place isn’t enough to drive customers to schedule virtual appointments. You have to let them know and give them every reason to want to take the next step to set a time and date to connect with you.

Utilize your contact list for frequent email marketing communication and keep the "virtual appointment" service listed in multiple places. Encourage prospective customers to book a short block of time (15-30 minutes) where you’ll answer their questions, provide them with some jewelry options to preview, explain or educate them on their choices and much more.

Familiarize yourself with all the avenues you can be active and reach potential clients on Instagram and Facebook. Use Instagram stories to bring to life a custom ring design process, use Instagram Live to answer questions from your followers, or create Facebook events to preview new products. Polls also can help you predict what will be popular and what you should buy deeper into. Your social channels are direct access to your followers, so connect with them!

When shoppers realize that they can reach out to you and connect face to face while still getting answers to their questions, you’ve done a great service in placing your brand front of mind when it comes to them ultimately choosing a jeweler to make their purchase.

## Practice and Train Your Sales Associates

It's important going into the holiday season that all of your sales associates are trained and know how to conduct a productive virtual appointment. Block off some time to have a team training and practice Zoom sessions. Make sure your sales associates are well prepared with the merchandise and digital tools they need to make these appointments count. Set up a specific area in your store where these meetings can be conducted without distraction and provide the personalized shopping experience clients are looking for.

## Need Assistance Managing Social Media? 

Social media can easily expand to fill up any free time and attention you give it. Even if you have a regular posting schedule, it can be difficult to give your social media account the attention it needs while answering user questions, conducting your daily business and taking care of customers who come into your store. 

Fortunately, you can take advantage of GemFind’s comprehensive social media management services. We’ll effortlessly blend in with your brand’s tone, voice and personality while keeping a finger on the pulse of discussions, updates and more. We invite you to learn more about our social media management services and the many other benefits included in our [platinum lead generation plans by clicking here](https://gemfind.com/grow/).

Share on:

- [mailto:?body=https://blog.gemfind.com/blog/how-to-generate-virtual-appointments-for-your-jewelry-store](mailto:?body=https://blog.gemfind.com/blog/how-to-generate-virtual-appointments-for-your-jewelry-store)

Tags: [Digital Marketing](https://blog.gemfind.com/blog/tag/digital-marketing)

#### Related Posts

- [How to Optimize Your Local SEO For Your Jewelry Business](https://blog.gemfind.com/blog/how-to-optimize-your-local-seo-for-your-jewelry-business?hsLang=en-us) Jun 14, 2022 1:51:24 PM
- [How to Find Social Media Influencers for Jewelry](https://blog.gemfind.com/blog/how-to-find-social-media-influencers-for-jewelry?hsLang=en-us) Jun 4, 2022 11:18:22 AM
- [The Complete Marketing Plan for Your Jewelry Store](https://blog.gemfind.com/blog/the-complete-marketing-plan-for-your-jewelry-store?hsLang=en-us) Aug 24, 2021 5:00:00 AM

### Contact GemFind

search...

Search

### Recent Posts

### Posts by Tags

- [GemFind (49)](https://blog.gemfind.com/blog/tag/gemfind)
- [Marketing strategies (47)](https://blog.gemfind.com/blog/tag/marketing-strategies)
- [digital marketing campaign (33)](https://blog.gemfind.com/blog/tag/digital-marketing-campaign)
- [brand marketing (27)](https://blog.gemfind.com/blog/tag/brand-marketing)
- [Digital Marketing (24)](https://blog.gemfind.com/blog/tag/digital-marketing)
- [Sales Funnel (24)](https://blog.gemfind.com/blog/tag/sales-funnel)
- [social media marketing (22)](https://blog.gemfind.com/blog/tag/social-media-marketing)
- [GemFind Marketing (17)](https://blog.gemfind.com/blog/tag/gemfind-marketing)
- [Social Media (10)](https://blog.gemfind.com/blog/tag/social-media)
- [search engine optimization (9)](https://blog.gemfind.com/blog/tag/search-engine-optimization)
- [Email marketing (6)](https://blog.gemfind.com/blog/tag/email-marketing)
- [Traditional marketing (6)](https://blog.gemfind.com/blog/tag/traditional-marketing)
- [jewelry ecommerce (6)](https://blog.gemfind.com/blog/tag/jewelry-ecommerce)
- [Customer Targeting (5)](https://blog.gemfind.com/blog/tag/customer-targeting)
- [Jewelry Websites (5)](https://blog.gemfind.com/blog/tag/jewelry-websites)
- [Jewelry store blog (5)](https://blog.gemfind.com/blog/tag/jewelry-store-blog)
- [SEO for jewelers (5)](https://blog.gemfind.com/blog/tag/seo-for-jewelers)
- [Website Facelift (5)](https://blog.gemfind.com/blog/tag/website-facelift)
- [google search algorithm (5)](https://blog.gemfind.com/blog/tag/google-search-algorithm)
- [jewelry store marketing (5)](https://blog.gemfind.com/blog/tag/jewelry-store-marketing)
- [lead generation (5)](https://blog.gemfind.com/blog/tag/lead-generation)
- [online reviews (5)](https://blog.gemfind.com/blog/tag/online-reviews)
- [#leadgeneration (4)](https://blog.gemfind.com/blog/tag/leadgeneration)
- [Email optimization (4)](https://blog.gemfind.com/blog/tag/email-optimization)
- [Organic traffic (4)](https://blog.gemfind.com/blog/tag/organic-traffic)
- [Website Enhancement (4)](https://blog.gemfind.com/blog/tag/website-enhancement)
- [customer service (4)](https://blog.gemfind.com/blog/tag/customer-service)
- [digital marketing services (4)](https://blog.gemfind.com/blog/tag/digital-marketing-services)
- [facebook for business (4)](https://blog.gemfind.com/blog/tag/facebook-for-business)
- [inbound marketing (4)](https://blog.gemfind.com/blog/tag/inbound-marketing)
- [millennials buying jewelry (4)](https://blog.gemfind.com/blog/tag/millennials-buying-jewelry)
- [search engine marketing (4)](https://blog.gemfind.com/blog/tag/search-engine-marketing)
- [sell on instagram (4)](https://blog.gemfind.com/blog/tag/sell-on-instagram)
- [seo tips (4)](https://blog.gemfind.com/blog/tag/seo-tips)
- [user experience (4)](https://blog.gemfind.com/blog/tag/user-experience)
- [website engagement (4)](https://blog.gemfind.com/blog/tag/website-engagement)
- [Google My Business (3)](https://blog.gemfind.com/blog/tag/google-my-business)
- [Instagram for Your Jewelry Store (3)](https://blog.gemfind.com/blog/tag/instagram-for-your-jewelry-store)
- [JewelCloud (3)](https://blog.gemfind.com/blog/tag/jewelcloud)
- [Web Design (3)](https://blog.gemfind.com/blog/tag/web-design)
- [Website Tools (3)](https://blog.gemfind.com/blog/tag/website-tools)
- [Website design (3)](https://blog.gemfind.com/blog/tag/website-design)
- [business exposure (3)](https://blog.gemfind.com/blog/tag/business-exposure)
- [customer experience (3)](https://blog.gemfind.com/blog/tag/customer-experience)
- [digital marketing (3)](https://blog.gemfind.com/blog/tag/digital-marketing-2)
- [ecommerce (3)](https://blog.gemfind.com/blog/tag/ecommerce)
- [ecommerce websites (3)](https://blog.gemfind.com/blog/tag/ecommerce-websites)
- [holiday sales (3)](https://blog.gemfind.com/blog/tag/holiday-sales)
- [holidayseason (3)](https://blog.gemfind.com/blog/tag/holidayseason)
- [increase online presence (3)](https://blog.gemfind.com/blog/tag/increase-online-presence)
- [increase sales (3)](https://blog.gemfind.com/blog/tag/increase-sales)
- [jewelry website remarketing (3)](https://blog.gemfind.com/blog/tag/jewelry-website-remarketing)
- [landing pages (3)](https://blog.gemfind.com/blog/tag/landing-pages)
- [local seo (3)](https://blog.gemfind.com/blog/tag/local-seo)
- [manage online reviews (3)](https://blog.gemfind.com/blog/tag/manage-online-reviews)
- [marketing for jewelers (3)](https://blog.gemfind.com/blog/tag/marketing-for-jewelers)
- [professional photography (3)](https://blog.gemfind.com/blog/tag/professional-photography)
- [search ranking (3)](https://blog.gemfind.com/blog/tag/search-ranking)
- [seo (3)](https://blog.gemfind.com/blog/tag/seo)
- [target customer (3)](https://blog.gemfind.com/blog/tag/target-customer)
- [Bridal Jewelry (2)](https://blog.gemfind.com/blog/tag/bridal-jewelry)
- [DiamondLink (2)](https://blog.gemfind.com/blog/tag/diamondlink)
- [Holiday Season (2)](https://blog.gemfind.com/blog/tag/holiday-season)
- [Marketing automation (2)](https://blog.gemfind.com/blog/tag/marketing-automation)
- [PPC (2)](https://blog.gemfind.com/blog/tag/ppc)
- [Photography (2)](https://blog.gemfind.com/blog/tag/photography)
- [RingBuilder (2)](https://blog.gemfind.com/blog/tag/ringbuilder)
- [Social Marketing (2)](https://blog.gemfind.com/blog/tag/social-marketing)
- [Subject Lines (2)](https://blog.gemfind.com/blog/tag/subject-lines)
- [buyer's journey (2)](https://blog.gemfind.com/blog/tag/buyers-journey)
- [call to action (2)](https://blog.gemfind.com/blog/tag/call-to-action)
- [content creation (2)](https://blog.gemfind.com/blog/tag/content-creation)
- [conversions (2)](https://blog.gemfind.com/blog/tag/conversions)
- [facebook ads (2)](https://blog.gemfind.com/blog/tag/facebook-ads)
- [facebook advertising (2)](https://blog.gemfind.com/blog/tag/facebook-advertising)
- [google analytics (2)](https://blog.gemfind.com/blog/tag/google-analytics)
- [increase engagement (2)](https://blog.gemfind.com/blog/tag/increase-engagement)
- [instagram (2)](https://blog.gemfind.com/blog/tag/instagram)
- [instagram stories (2)](https://blog.gemfind.com/blog/tag/instagram-stories)
- [localization (2)](https://blog.gemfind.com/blog/tag/localization)
- [marketing (2)](https://blog.gemfind.com/blog/tag/marketing)
- [marketing channels (2)](https://blog.gemfind.com/blog/tag/marketing-channels)
- [online customer satisfaction (2)](https://blog.gemfind.com/blog/tag/online-customer-satisfaction)
- [online jewelry tools (2)](https://blog.gemfind.com/blog/tag/online-jewelry-tools)
- [online marketing (2)](https://blog.gemfind.com/blog/tag/online-marketing-2)
- [online marketing for jewelry (2)](https://blog.gemfind.com/blog/tag/online-marketing-for-jewelry)
- [remarketing (2)](https://blog.gemfind.com/blog/tag/remarketing)
- [reputation management (2)](https://blog.gemfind.com/blog/tag/reputation-management)
- [sales through your blogs (2)](https://blog.gemfind.com/blog/tag/sales-through-your-blogs)
- [sell jewelry online (2)](https://blog.gemfind.com/blog/tag/sell-jewelry-online)
- [target audience (2)](https://blog.gemfind.com/blog/tag/target-audience)
- [Blog (1)](https://blog.gemfind.com/blog/tag/blog)
- [Cart Abandonment (1)](https://blog.gemfind.com/blog/tag/cart-abandonment)
- [Co-Op Advertising (1)](https://blog.gemfind.com/blog/tag/co-op-advertising)
- [Content (1)](https://blog.gemfind.com/blog/tag/content)
- [De Beers (1)](https://blog.gemfind.com/blog/tag/de-beers)
- [Diamonds (1)](https://blog.gemfind.com/blog/tag/diamonds)
- [Digital Brand Storytelling (1)](https://blog.gemfind.com/blog/tag/digital-brand-storytelling)
- [Email sales pitch (1)](https://blog.gemfind.com/blog/tag/email-sales-pitch)
- [GPS (1)](https://blog.gemfind.com/blog/tag/gps)
- [Google Ads (1)](https://blog.gemfind.com/blog/tag/google-ads)
- [Holiday Marketing Mistakes (1)](https://blog.gemfind.com/blog/tag/holiday-marketing-mistakes)
- [Influencers (1)](https://blog.gemfind.com/blog/tag/influencers)
- [JCK Vegas (1)](https://blog.gemfind.com/blog/tag/jck-vegas)
- [Jewelry Digital Marketing Agency (1)](https://blog.gemfind.com/blog/tag/jewelry-digital-marketing-agency)
- [June sales (1)](https://blog.gemfind.com/blog/tag/june-sales)
- [Keyword Cluster (1)](https://blog.gemfind.com/blog/tag/keyword-cluster)
- [Lab grown diamonds (1)](https://blog.gemfind.com/blog/tag/lab-grown-diamonds)
- [Live chat support (1)](https://blog.gemfind.com/blog/tag/live-chat-support)
- [Marketing 2021 (1)](https://blog.gemfind.com/blog/tag/marketing-2021)
- [Marketing Strategy (1)](https://blog.gemfind.com/blog/tag/marketing-strategy)
- [Micro influencer (1)](https://blog.gemfind.com/blog/tag/micro-influencer)
- [National Holidays (1)](https://blog.gemfind.com/blog/tag/national-holidays)
- [Online Marketing (1)](https://blog.gemfind.com/blog/tag/online-marketing)
- [Online jewelry marketplace (1)](https://blog.gemfind.com/blog/tag/online-jewelry-marketplace)
- [Online shopping (1)](https://blog.gemfind.com/blog/tag/online-shopping)
- [Polygon (1)](https://blog.gemfind.com/blog/tag/polygon)
- [RFID technology (1)](https://blog.gemfind.com/blog/tag/rfid-technology)
- [Reward programs (1)](https://blog.gemfind.com/blog/tag/reward-programs)
- [Shopping cart (1)](https://blog.gemfind.com/blog/tag/shopping-cart)
- [Strategic marketing partnership (1)](https://blog.gemfind.com/blog/tag/strategic-marketing-partnership)
- [User Engagement (1)](https://blog.gemfind.com/blog/tag/user-engagement)
- [Visual Stories (1)](https://blog.gemfind.com/blog/tag/visual-stories)
- [about JewelCloud (1)](https://blog.gemfind.com/blog/tag/about-jewelcloud)
- [branding (1)](https://blog.gemfind.com/blog/tag/branding)
- [bridal personas (1)](https://blog.gemfind.com/blog/tag/bridal-personas)
- [buyer persona (1)](https://blog.gemfind.com/blog/tag/buyer-persona)
- [certified the edge partner (1)](https://blog.gemfind.com/blog/tag/certified-the-edge-partner)
- [conflict free diamonds (1)](https://blog.gemfind.com/blog/tag/conflict-free-diamonds)
- [engagement rings (1)](https://blog.gemfind.com/blog/tag/engagement-rings)
- [facebook features (1)](https://blog.gemfind.com/blog/tag/facebook-features)
- [gemfind web design (1)](https://blog.gemfind.com/blog/tag/gemfind-web-design)
- [instagram ads (1)](https://blog.gemfind.com/blog/tag/instagram-ads)
- [jewelry appointment (1)](https://blog.gemfind.com/blog/tag/jewelry-appointment)
- [jewelry business (1)](https://blog.gemfind.com/blog/tag/jewelry-business)
- [jewelry event (1)](https://blog.gemfind.com/blog/tag/jewelry-event)
- [jewelry industry (1)](https://blog.gemfind.com/blog/tag/jewelry-industry)
- [jewelry marketing tips (1)](https://blog.gemfind.com/blog/tag/jewelry-marketing-tips)
- [jewelry search ranking (1)](https://blog.gemfind.com/blog/tag/jewelry-search-ranking)
- [jewelry website (1)](https://blog.gemfind.com/blog/tag/jewelry-website)
- [local customers (1)](https://blog.gemfind.com/blog/tag/local-customers)
- [measuring roi (1)](https://blog.gemfind.com/blog/tag/measuring-roi)
- [millennial jewelry trends (1)](https://blog.gemfind.com/blog/tag/millennial-jewelry-trends)
- [millennials (1)](https://blog.gemfind.com/blog/tag/millennials)
- [mobile friendly website (1)](https://blog.gemfind.com/blog/tag/mobile-friendly-website)
- [national buzz days (1)](https://blog.gemfind.com/blog/tag/national-buzz-days)
- [new jewelry website (1)](https://blog.gemfind.com/blog/tag/new-jewelry-website)
- [off page seo (1)](https://blog.gemfind.com/blog/tag/off-page-seo)
- [online diamond search (1)](https://blog.gemfind.com/blog/tag/online-diamond-search)
- [online marketing for jewelers (1)](https://blog.gemfind.com/blog/tag/online-marketing-for-jewelers)
- [online marketing for the jewelry industry (1)](https://blog.gemfind.com/blog/tag/online-marketing-for-the-jewelry-industry)
- [paid advertising (1)](https://blog.gemfind.com/blog/tag/paid-advertising)
- [referral programs (1)](https://blog.gemfind.com/blog/tag/referral-programs)
- [responsive web tools (1)](https://blog.gemfind.com/blog/tag/responsive-web-tools)
- [responsive website (1)](https://blog.gemfind.com/blog/tag/responsive-website)
- [seasonal promotion (1)](https://blog.gemfind.com/blog/tag/seasonal-promotion)
- [sell jewelry on twitter (1)](https://blog.gemfind.com/blog/tag/sell-jewelry-on-twitter)
- [social media trends (1)](https://blog.gemfind.com/blog/tag/social-media-trends)
- [social networks (1)](https://blog.gemfind.com/blog/tag/social-networks)
- [store traffic (1)](https://blog.gemfind.com/blog/tag/store-traffic)
- [target market (1)](https://blog.gemfind.com/blog/tag/target-market)
- [the edge (1)](https://blog.gemfind.com/blog/tag/the-edge)
- [tracking web traffic (1)](https://blog.gemfind.com/blog/tag/tracking-web-traffic)
- [vendor announcement (1)](https://blog.gemfind.com/blog/tag/vendor-announcement)
- [website sales (1)](https://blog.gemfind.com/blog/tag/website-sales)
- [websites for jewelers (1)](https://blog.gemfind.com/blog/tag/websites-for-jewelers)
- [well designed (1)](https://blog.gemfind.com/blog/tag/well-designed)

see all

### GEMFIND

**Phone:**  **1-800-373-4373**

**Email: info@gemfind.com**

**Address: 1600 Dove St. Suite 110**

**Newport Beach, CA. 92660**

<https://www.facebook.com/GemFind>

Facebook

<https://twitter.com/MyGemFind>

Twitter

<http://www.linkedin.com/company/gemfind>

LinkedIn

### ABOUT GEMFIND DIGITAL SOLUTIONS

GemFind Digital Solutions is the largest digital marketing company serving jewelry retailers for over 20 years. We specialize in helping jewelry stores create an effective profit-making program by curating a combination of key digital tools and websites, along with innovative apps that directly engage customers and build business.

### Latest Posts

 Copyright 2026

- [Main Website](http://www.gemfind.com)
- [Contact](https://gemfind.com/contact/)
- [Privacy Statement](https://www.gemfind.com/privacy-statement/)
- [Terms and Conditions](https://www.gemfind.com/termsandconditions/)