As most of the country is waiting for businesses to open back up again, consumers are actively buying online or at least actively sitting at home doing research online. Jewelry store business owners need to understand consumer behavior in order to...

With the spread of Coronavirus, there are many questions that remain to be answered. One of the biggest is, how to continue doing business as a jewelry store during these uncertain times? Unfortunately the virus has moved faster than most of our...

What Is Search Engine Marketing?

Search Engine Marketing (SEM) is a strategy used to increase a websites visibility in the search engine results page (SERP). Search engines such as Google, Yahoo, and Bing are used billions of times a day by people...