What Is Search Engine Marketing?

Search Engine Marketing (SEM) is a strategy used to increase a websites visibility in the search engine results page (SERP). Search engines such as Google, Yahoo, and Bing are used billions of times a day by people...

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as social media, email, Google search, and their websites to connect with their current and prospective customers.

With...