A Jeweler’s Guide to Running Successful Facebook Ad Campaigns

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As a business owner, you’ve been working around the clock to ensure your jewelry store capitalizes on Facebook Ads. Has it been easy? Not really. Have you gotten the results that you wished for? Yes and no. Somehow, you feel that you could have done better with some aspects of it. And that’s why we’re here to sort things out for you.

Using Facebook to create awareness with your target audience can be pretty easy, but it depends on how you approach the whole process. One of the reasons why some jewelers get abysmal results with their targeting strategy is that they use a pretty low budget in a relatively short amount of time, while still expecting amazing results. 

However, we -- here at GemFind -- urge jewelers not to throw in the towel yet. Facebook is still the most profitable ad platform that you can use today. And all you need to do is keep these tips in mind as you freshen your Facebook Ad campaigns.

Determine What Your Facebook Strategy Truly is

Simply getting a sale should not be your Facebook strategy. It has to have substance, and an end game that actually makes sense. For instance, perhaps you have created this strategy because you want to increase your email list and subscriptions? Or maybe you would like to increase your presence by hosting a contest or sale? 

With that being said, you’ve got to know the reason to developing your strategy by creating a well-defined ad that focuses on either of the aforementioned targets. Hopefully, you can execute these tasks with the hope that these strategies will boost your jewelry store’s sales.

Want more tips for putting together a successful Facebook Ads strategy? Download our 2019 Jewelry Store Marketing Guide!

Know the Audience You’re Targeting

One of the biggest mistakes that most jewelers do is to create generic Facebook ads that target a wide audience. Without knowing, those ads could be destroying the outlook of your business. 

For example, directing ads to someone who has no interest in bridal jewelry will just look like spam to the given Facebook user. In short, jewelers need to know their demographics. If wedding season is around the corner, then most likely you’ll be targeting an age-group between 21 and 36, and you’ll be hoping to attract leads with captivating ads.

Wondering who your target audience is? Check out one of our latest blog posts to find out how to create buyer personas to help you narrow down your demographic!

Give Your Ads a Reasonable Time Frame

It’s natural for any business owner to want to see immediate results. But when it comes to your Facebook ads, then patience is a key factor a jeweler must have. In fact, jewelers shouldn’t panic when you see no traction with your ads after only a couple of days. 

However, with time, your ads will surely gain traction; and Facebook will notice this and showcase it to more users. This will then result in more engagements and clicks from new prospects looking to know the jewelry available in your store. All you’ve got to do now is sit back and watch Facebook conjure its magic, resulting in more leads and prospects for you!

As you can see, Facebook ad creation for jewelry stores is not rocket science. All jewelers have to do is adapt the right methods and techniques mentioned above, as well as having the patience to watch the ads gain traction!

With that being said, if you would like more assistance with your Facebook jewelry store ads, you can contact GemFind Digital Solutions today to receive essential tips for your jewelry store. 

  Contact GemFind to get started. 800-373-4373


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Tags: lead generation, digital marketing campaign, Marketing strategies, Sales Funnel, Customer Targeting, search engine marketing

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