As an online platform known for “getting the word out” about a particular product or service, Twitter has certainly proven its worth. The savviest marketers – across essentially every industry – understand this fact and use the marketing leverage of...

Gaining a competitive edge can be a game changer for your jewelry store. By focusing on more engagement with your audience instead of strictly sales you can help distinguish your brand and store. Old fashioned pitches are becoming increasingly...

In order to effectively execute your social media management for your jewelry business, you need to have tools in place to actually measure your online social media presence and gauge your success. This means that you need to have clear goals for...

Why Remarketing on Facebook Ads Works

Having a Facebook business page is the first step towards having a social media presence, but the magic isn't in the page. In order to keep a good return on your investment (ROI), remarketing to your users...

Creating a call-to-action button (CTA) on your Facebook page only takes a few quick seconds to do, and is very important when you are trying to build up your page so that you can attract potential customers. 

One of the most effective marketing tools today is social media. Platforms such as Facebook allow marketers, retailers, and suppliers to connect with a wider audience, and helps marketers tailor content to appeal to their target audience.

Social media is one of the golden tools of today's world, that can accelerate lead generation. A couple of different factors are important for you to understand when you are thinking about which social media platform you want to use for your jewelry...

Online marketing for jewelers is not too different from any other industry. The real difference is that the jewelry industry has not been as quick to move to online marketing. This is largely because it has been assumed that people would want to see...

Even the best web hosting services can cause frustration. However, the occasional problem is part of working online. If your sentiment toward your web hosting service is one of dissatisfaction, you need to figure out why. The following are some of...

If you are in the jewelry business, you probably spend a significant portion of your marketing dollars on trying to attract new customers to your brand. One of the greatest ways you can maximize your efforts is through Instagram. This social network...