Once you've crafted a jewelry website that mirrors your ideals, the next focal point should be increasing sales through your blogs. It may take some time to develop a loyal blog following, but eventually, it can be the key to endless sales. In order...

GemFind, the leading technology provider to the jewelry industry, is happy to welcome Ice Diamonds, the newest vendor to add their collections to the industry’s fastest growing social product network. With JewelCloud®, Ice Diamonds can better reach...

There has been a great deal of discussion in recent years about the importance of your business having a website. Even if you feel like your jewelry store is doing fine, couldn't you be doing more? Isn't it possible you are not reaching your...

Selling jewelry online makes life easier for customers to browse your inventory from the comfort of their homes. And just as your potential customers browse your website to see what products you offer, it's important for you to also understand what...

Setting up a jewelry website is exciting, but how do you attract new customers? Key building blocks include search engine optimization (SEO) and using industry specific tools to modernize your website and provide a seamless user experience. Here...

An innovative approach to reducing advertising costs is to work with partners, such as designers and manufacturers, who pay for advertising in exchange for mentions in marketing campaigns. Here are a few reasons co-op advertising can benefit your...

The first step to monitoring your website traffic is to ensure that your website is updated and ready to capture traffic information. Without an accurate setup your web traffic could be increasing, but you may not realize it! The best way to track...

 Why Remarketing is So Important for Your Business

A proven way for online jewelers to maximize Google AdWords campaigns, is to use website remarketing. It is a process that is a part of AdWords, which allows you to serve ads to users who have...

As an online platform known for “getting the word out” about a particular product or service, Twitter has certainly proven its worth. The savviest marketers – across essentially every industry – understand this fact and use the marketing leverage of...

Gaining a competitive edge can be a game changer for your jewelry store. By focusing on more engagement with your audience instead of strictly sales you can help distinguish your brand and store. Old fashioned pitches are becoming increasingly...