Both small and large jewelry businesses struggle with how much of their marketing budget to dedicate to the traditional forms of marketing and how much to dedicate to online marketing. Should you focus on one or both?

In the age of digital marketing and social media, it is essential that you not only establish a great customer relationship, but that you are also able to close the sale using both your excellent customer service skills and digital media. Using the...

As you review your digital marketing strategies for your business, you might have all of the right pieces in place, including a strong social media presences, a reliable newsletter, and a client list of those who signed up to receive updates about...

As many jewelry retailers and wholesalers work with customers on a face-to-face basis, the idea of spending much time on a website or establishing an online presence might seem unnecessary. And although most sales will end in-person, the process of...

Providing your customers with a superior experience breeds customer satisfaction. Satisfied customers are some of your best marketers, since they eagerly tell their friends, family, and social media followers about their wonderful experience with...

While running a jewelry store can be a challenge in it of itself, any tools that you can use to increase your efficiency and effectiveness are integral in the success of both an online business, as well as a brick and mortar retailer. One of the...

If your jewelry website does not have the RingBuilder® on it yet, you are missing out on an important online tool that can improve your user experience and make your online engagement more interactive. RingBuilder®  is an excellent tool that can...

Often when customers are browsing for a diamond, they are not necessarily looking for a specific retailer or vendor. Instead, they are after a specific cut, carat, or quality. For most customers, this can make shopping for the perfect diamond like...

Social media has taken over as one of the most important and effective forms of marketing that you can use for your jewelry business. In our previous blog post, we discussed how to create the perfect social media post for Facebook, Instagram,...

With the amount of social media platforms out there, putting up the right post for the right audience on the right site can be overwhelming. How can you separate your brand from the sheer volume of voices that are constantly chattering on social...