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In marketing, it seems like the word "brand" is used a lot -- the leading brand, off-brand, personal brand ... you get the picture.
But there's often confusion around its meaning in business. What does it entail? Do I need to hire an expert?...
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Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as social media, email, Google search, and their websites to connect with their current and prospective customers.
With...
You have a brand new website with a new look and great SEO, so where's the traffic? While there are a variety of reasons your website may have a high bounce rate, here are 10 reasons you may not have more web traffic. While these are easy...
In last week’s blog we reviewedTips & Tricks to Increase Your Website’s User Experience. This week, we’re talking about how interactive website applications can better your online user experience. Especially when shopping online for jewelry...
When designing a new website, it’s easy to get stuck on the aesthetics and overlook a critical part of your design: the user experience. The user experience (UX) is the ease and functionality that your website provides for its visitors, and it can...
Search engine optimization (SEO) is a crucial tool that should be used to drive traffic to your online jewelry store. Since most online traffic comes from search engines, you should always be concerned about your jewelry search ranking on Google,...
New and returning customers are critical for growing your business. But sometimes, getting new customers and connecting with current ones is easier said than done. Developing an eCommerce website easily allows you to bring your sales online,...