When it comes to marketing your jewelry store online, you have a lot of different options. However, like most online marketing initiatives, they take a considerable amount of time, knowledge, and expertise to be able to execute well and pay off. It can be difficult to give your jewelry store’s online presence the attention it deserves and needs while tending to all of your other daily tasks at the store and reopening with safe, new guidelines in place.
As a result, digital marketing often falls by the wayside or is just maintained by someone on your store team to have some type of presence online. To help keep up with the digital marketing workload, it may be a good idea to consider working with an agency that specializes in online jewelry store promotion and can truly drive revenue and buyer awareness in this segment of your business. Consider the following benefits to hiring an agency for your jewelry store digital marketing:
Have an SEO and Google Expert At Your Fingertips
Search engine optimization is a full-time job in itself and the importance of search engine visibility cannot be overstated as it is an essential component to your overall marketing strategy. In addition, being able to consistently stay on top of Google Ads while keeping your cost-per-click low and your click-through rate high is a delicate balancing act that can easily expand to fill up all of your time.
Working with an agency that understands the competitiveness of Google advertising as well as how to maximize clicks throughout all of Google’s vast online properties can practically pay for itself from the very first moment you start working together.
This alone can more than make it worth hiring an agency to handle your digital marketing. However, Google and search engine optimization are just one facet of a very large beast that you’ll have to learn to tame in order to be successful marketing your jewelry store online.
Create and Encourage Ongoing Social Media Discussions
In addition to staying on top of ever-changing Google algorithms and updates, along with the ebb and flow of competitors in your space, there’s the all-encompassing world of social media.
Any one of these networks can be a potentially lucrative outlet for your jewelry store, but not only do you have to choose carefully, you also have to divide your time up between them, so that prospective customers on each one get their questions answered and ongoing discussions are created to help continually generate interest.
It’s like continuing to throw logs onto a fire to keep it burning. But you have to do it smart. Too many logs and the fire will smother out. Not enough and it will barely flicker. A steady supply of invigorating topics, together with open communication, can soak up all of your free time. That makes it a smart choice to work with a digital agency that knows how to invite discussion, encourage participation, and most importantly, encourage post engagement so that you get more interested visitors to your site, subscribers to your mailing list, and happy customers enjoying your jewelry products.
What’s more, every platform has its own do’s and don’ts. Working with a company that knows the ropes when it comes to different platforms, processes, procedures and strategies for getting the most out of each one is vital to succeeding with all of them and getting the best return on your investment.
The Importance of a Conversion Tracking Strategy
Beyond social media and search engines, it’s also crucial that you know how many of these users are actually converting. Tracking conversions, that is, the percentage of customers that ultimately take the action you want them to take (whether that’s making a purchase, scheduling a consultation, etc.) is the best way to determine if your marketing efforts are paying off, and if so, how well are they performing.
Having a conversion tracking strategy in place not only helps to measure your return on investment, but it also helps you know what you’re spending on ads in order to attract and retain each prospect and customer. Keeping those numbers as low as possible while keeping your conversions as high as possible is the key to successfully juggling all of these marketing initiatives and getting the maximum momentum out of each one. Having a team of experts constantly adjusting your strategy every month is beyond beneficial to those jewelry stores wanting to stay on top.
Knowing the Trends and Pulse of the Jewelry Industry
As you might imagine, being able to tackle all of these areas with absolute precision, accuracy, expertise and experience is a challenge, especially if you’re also running a jewelry store online.
To that end, perhaps the most important part of all is being able to work with a digital marketing agency that understands the jewelry industry. Being able to have a finger on the pulse of industry trends, seasonal sales and promotions, unique aspects of the business and more means you’ll spend less time explaining your business and more time profiting with it.
To learn more about how a digital agency can help you with all aspects of online marketing for your jewelry store, reach out to the experts in business. With decades of experience, we can help you take charge of your marketing campaigns, spend less and potentially make more while reaching interested, ready-to-act customers.