---
title: Why Remarketing Ads on Facebook Work
description: Did you know that, on average, only 2% of your customers convert to sales on the first visit to your website? That means that 98% of your website sales come from returning customers. This is why Facebook remarketing ads for jewelry is so important in order to maintain fresh customers.
image: https://blog.gemfind.com/hubfs/facebook%20remarketing.gif
---

|  |
| --- |
| ![](https://blog.gemfind.com/blog/Images/spacer.gif) |

# Why Remarketing Ads on Facebook Work

 Jan 21, 2019 9:30:00 AM [GemFind](https://blog.gemfind.com/blog/author/gemfind) [0 Comments](https://blog.gemfind.com/blog/why-remarketing-ads-on-facebook-work?hsLang=en-us#comments-listing)

Share on:

- [mailto:?body=https://blog.gemfind.com/blog/why-remarketing-ads-on-facebook-work](mailto:?body=https://blog.gemfind.com/blog/why-remarketing-ads-on-facebook-work)

                                                 ![Facebook remarketing 1](https://blog.gemfind.com/hs-fs/hubfs/Facebook%20remarketing%201.gif?width=800&name=Facebook%20remarketing%201.gif)

Did you know that, on average, only [2 percent](https://www.adroll.com/learn-more/retargeting) of your customers convert to sales on the first visit to your website? That means that the other 98 percent either never convert or are converting on later visits. Here is where Remarketing comes into play. With Remarketing, you can show ads to people who have already visited your website or interacted with your social media so you can remind them to come back.

Because [Facebook is still the most popular social network](https://www.weforum.org/agenda/2017/03/most-popular-social-networks-mapped/), it should come as no surprise that many shoppers get their inspiration for shopping from checking their Facebook feeds. This is why Facebook remarketing ads for jewelry is so important in order to maintain fresh customers.

**Why Use Facebook?**

Not only is Facebook the most popular social network, but it also has a clever way to lay out its ads. Instead of having ads that pop-up or appear as annoying banners across the top of the page, ads are seamlessly built into users’ newsfeeds. Since their algorithm is so well-formed, people who are actually interested in shopping for jewelry should be able to see your business.

Because the ads are included in feeds, they will not be stopped by AdBlock either.

**Using Common Audiences**

Facebook will give you several remarketing settings under the “[custom audiences](https://adespresso.com/blog/hacking-custom-audiences-best-utilize-facebooks-holy-grail/)” category. Within these settings, you can use ads to specifically target customers based on your goal. If you want to remarket to customers who have visited your site, you can create a custom Facebook audience for that.

The three most popular types of remarketing are application uses, contact lists, and website lists. In there, you will find an option to target people who have engaged with you on either Facebook or Instagram.

**Why Remarketing Works**

Remarketing works because it will keep your brand on the forefront of your customers’ minds. Any window shoppers out on Facebook will be reminded of your company, perhaps seeing you when they are in a better position to shop.

Repeated exposure keeps you familiar with those customers, encouraging them to come back and visit your page and website again. From there, you can encourage them to visit your storefront as well, bringing in more foot traffic.

 If you are not sure how to begin remarketing with Facebook or have not started an ad campaign through them, you can contact GemFind’s marketing team for help. Our experts will be able to guide you to using Facebook as a great marketing tool.

   **Contact us today to get started. 800-373-4373**

   [![CONNECT WITH AN EXPERT](https://no-cache.hubspot.com/cta/default/4001288/3fc52d3c-c66c-4a98-8d12-ba4cbb4767b6.png)](https://cta-redirect.hubspot.com/cta/redirect/4001288/3fc52d3c-c66c-4a98-8d12-ba4cbb4767b6)

 

 

 

Share on:

- [mailto:?body=https://blog.gemfind.com/blog/why-remarketing-ads-on-facebook-work](mailto:?body=https://blog.gemfind.com/blog/why-remarketing-ads-on-facebook-work)

Tags: [remarketing](https://blog.gemfind.com/blog/tag/remarketing), [facebook ads](https://blog.gemfind.com/blog/tag/facebook-ads), [GemFind](https://blog.gemfind.com/blog/tag/gemfind), [GemFind Marketing](https://blog.gemfind.com/blog/tag/gemfind-marketing), [jewelry website remarketing](https://blog.gemfind.com/blog/tag/jewelry-website-remarketing)

#### Related Posts

- [A Guide for Optimizing Landing Pages for Your Jewelry Store](https://blog.gemfind.com/blog/optimizing-landing-pages-for-your-jewelry-store?hsLang=en-us) Aug 18, 2024 11:16:25 AM
- [How Much Should Jewelers Spend on PPC Ads?](https://blog.gemfind.com/blog/how-much-jewelers-spend-on-ppc?hsLang=en-us) Jan 4, 2020 9:57:27 AM
- [How Jewelers Can Create a Stronger Presence on Instagram](https://blog.gemfind.com/blog/create-a-stronger-presence-on-instagram?hsLang=en-us) Dec 28, 2019 9:56:47 AM

### Contact GemFind

search...

Search

### Recent Posts

### Posts by Tags

- [GemFind (49)](https://blog.gemfind.com/blog/tag/gemfind)
- [Marketing strategies (47)](https://blog.gemfind.com/blog/tag/marketing-strategies)
- [digital marketing campaign (33)](https://blog.gemfind.com/blog/tag/digital-marketing-campaign)
- [brand marketing (27)](https://blog.gemfind.com/blog/tag/brand-marketing)
- [Digital Marketing (24)](https://blog.gemfind.com/blog/tag/digital-marketing)
- [Sales Funnel (24)](https://blog.gemfind.com/blog/tag/sales-funnel)
- [social media marketing (22)](https://blog.gemfind.com/blog/tag/social-media-marketing)
- [GemFind Marketing (17)](https://blog.gemfind.com/blog/tag/gemfind-marketing)
- [Social Media (10)](https://blog.gemfind.com/blog/tag/social-media)
- [search engine optimization (9)](https://blog.gemfind.com/blog/tag/search-engine-optimization)
- [Email marketing (6)](https://blog.gemfind.com/blog/tag/email-marketing)
- [Traditional marketing (6)](https://blog.gemfind.com/blog/tag/traditional-marketing)
- [jewelry ecommerce (6)](https://blog.gemfind.com/blog/tag/jewelry-ecommerce)
- [Customer Targeting (5)](https://blog.gemfind.com/blog/tag/customer-targeting)
- [Jewelry Websites (5)](https://blog.gemfind.com/blog/tag/jewelry-websites)
- [Jewelry store blog (5)](https://blog.gemfind.com/blog/tag/jewelry-store-blog)
- [SEO for jewelers (5)](https://blog.gemfind.com/blog/tag/seo-for-jewelers)
- [Website Facelift (5)](https://blog.gemfind.com/blog/tag/website-facelift)
- [google search algorithm (5)](https://blog.gemfind.com/blog/tag/google-search-algorithm)
- [jewelry store marketing (5)](https://blog.gemfind.com/blog/tag/jewelry-store-marketing)
- [lead generation (5)](https://blog.gemfind.com/blog/tag/lead-generation)
- [online reviews (5)](https://blog.gemfind.com/blog/tag/online-reviews)
- [#leadgeneration (4)](https://blog.gemfind.com/blog/tag/leadgeneration)
- [Email optimization (4)](https://blog.gemfind.com/blog/tag/email-optimization)
- [Organic traffic (4)](https://blog.gemfind.com/blog/tag/organic-traffic)
- [Website Enhancement (4)](https://blog.gemfind.com/blog/tag/website-enhancement)
- [customer service (4)](https://blog.gemfind.com/blog/tag/customer-service)
- [digital marketing services (4)](https://blog.gemfind.com/blog/tag/digital-marketing-services)
- [facebook for business (4)](https://blog.gemfind.com/blog/tag/facebook-for-business)
- [inbound marketing (4)](https://blog.gemfind.com/blog/tag/inbound-marketing)
- [millennials buying jewelry (4)](https://blog.gemfind.com/blog/tag/millennials-buying-jewelry)
- [search engine marketing (4)](https://blog.gemfind.com/blog/tag/search-engine-marketing)
- [sell on instagram (4)](https://blog.gemfind.com/blog/tag/sell-on-instagram)
- [seo tips (4)](https://blog.gemfind.com/blog/tag/seo-tips)
- [user experience (4)](https://blog.gemfind.com/blog/tag/user-experience)
- [website engagement (4)](https://blog.gemfind.com/blog/tag/website-engagement)
- [Google My Business (3)](https://blog.gemfind.com/blog/tag/google-my-business)
- [Instagram for Your Jewelry Store (3)](https://blog.gemfind.com/blog/tag/instagram-for-your-jewelry-store)
- [JewelCloud (3)](https://blog.gemfind.com/blog/tag/jewelcloud)
- [Web Design (3)](https://blog.gemfind.com/blog/tag/web-design)
- [Website Tools (3)](https://blog.gemfind.com/blog/tag/website-tools)
- [Website design (3)](https://blog.gemfind.com/blog/tag/website-design)
- [business exposure (3)](https://blog.gemfind.com/blog/tag/business-exposure)
- [customer experience (3)](https://blog.gemfind.com/blog/tag/customer-experience)
- [digital marketing (3)](https://blog.gemfind.com/blog/tag/digital-marketing-2)
- [ecommerce (3)](https://blog.gemfind.com/blog/tag/ecommerce)
- [ecommerce websites (3)](https://blog.gemfind.com/blog/tag/ecommerce-websites)
- [holiday sales (3)](https://blog.gemfind.com/blog/tag/holiday-sales)
- [holidayseason (3)](https://blog.gemfind.com/blog/tag/holidayseason)
- [increase online presence (3)](https://blog.gemfind.com/blog/tag/increase-online-presence)
- [increase sales (3)](https://blog.gemfind.com/blog/tag/increase-sales)
- [jewelry website remarketing (3)](https://blog.gemfind.com/blog/tag/jewelry-website-remarketing)
- [landing pages (3)](https://blog.gemfind.com/blog/tag/landing-pages)
- [local seo (3)](https://blog.gemfind.com/blog/tag/local-seo)
- [manage online reviews (3)](https://blog.gemfind.com/blog/tag/manage-online-reviews)
- [marketing for jewelers (3)](https://blog.gemfind.com/blog/tag/marketing-for-jewelers)
- [professional photography (3)](https://blog.gemfind.com/blog/tag/professional-photography)
- [search ranking (3)](https://blog.gemfind.com/blog/tag/search-ranking)
- [seo (3)](https://blog.gemfind.com/blog/tag/seo)
- [target customer (3)](https://blog.gemfind.com/blog/tag/target-customer)
- [Bridal Jewelry (2)](https://blog.gemfind.com/blog/tag/bridal-jewelry)
- [DiamondLink (2)](https://blog.gemfind.com/blog/tag/diamondlink)
- [Holiday Season (2)](https://blog.gemfind.com/blog/tag/holiday-season)
- [Marketing automation (2)](https://blog.gemfind.com/blog/tag/marketing-automation)
- [PPC (2)](https://blog.gemfind.com/blog/tag/ppc)
- [Photography (2)](https://blog.gemfind.com/blog/tag/photography)
- [RingBuilder (2)](https://blog.gemfind.com/blog/tag/ringbuilder)
- [Social Marketing (2)](https://blog.gemfind.com/blog/tag/social-marketing)
- [Subject Lines (2)](https://blog.gemfind.com/blog/tag/subject-lines)
- [buyer's journey (2)](https://blog.gemfind.com/blog/tag/buyers-journey)
- [call to action (2)](https://blog.gemfind.com/blog/tag/call-to-action)
- [content creation (2)](https://blog.gemfind.com/blog/tag/content-creation)
- [conversions (2)](https://blog.gemfind.com/blog/tag/conversions)
- [facebook ads (2)](https://blog.gemfind.com/blog/tag/facebook-ads)
- [facebook advertising (2)](https://blog.gemfind.com/blog/tag/facebook-advertising)
- [google analytics (2)](https://blog.gemfind.com/blog/tag/google-analytics)
- [increase engagement (2)](https://blog.gemfind.com/blog/tag/increase-engagement)
- [instagram (2)](https://blog.gemfind.com/blog/tag/instagram)
- [instagram stories (2)](https://blog.gemfind.com/blog/tag/instagram-stories)
- [localization (2)](https://blog.gemfind.com/blog/tag/localization)
- [marketing (2)](https://blog.gemfind.com/blog/tag/marketing)
- [marketing channels (2)](https://blog.gemfind.com/blog/tag/marketing-channels)
- [online customer satisfaction (2)](https://blog.gemfind.com/blog/tag/online-customer-satisfaction)
- [online jewelry tools (2)](https://blog.gemfind.com/blog/tag/online-jewelry-tools)
- [online marketing (2)](https://blog.gemfind.com/blog/tag/online-marketing-2)
- [online marketing for jewelry (2)](https://blog.gemfind.com/blog/tag/online-marketing-for-jewelry)
- [remarketing (2)](https://blog.gemfind.com/blog/tag/remarketing)
- [reputation management (2)](https://blog.gemfind.com/blog/tag/reputation-management)
- [sales through your blogs (2)](https://blog.gemfind.com/blog/tag/sales-through-your-blogs)
- [sell jewelry online (2)](https://blog.gemfind.com/blog/tag/sell-jewelry-online)
- [target audience (2)](https://blog.gemfind.com/blog/tag/target-audience)
- [Blog (1)](https://blog.gemfind.com/blog/tag/blog)
- [Cart Abandonment (1)](https://blog.gemfind.com/blog/tag/cart-abandonment)
- [Co-Op Advertising (1)](https://blog.gemfind.com/blog/tag/co-op-advertising)
- [Content (1)](https://blog.gemfind.com/blog/tag/content)
- [De Beers (1)](https://blog.gemfind.com/blog/tag/de-beers)
- [Diamonds (1)](https://blog.gemfind.com/blog/tag/diamonds)
- [Digital Brand Storytelling (1)](https://blog.gemfind.com/blog/tag/digital-brand-storytelling)
- [Email sales pitch (1)](https://blog.gemfind.com/blog/tag/email-sales-pitch)
- [GPS (1)](https://blog.gemfind.com/blog/tag/gps)
- [Google Ads (1)](https://blog.gemfind.com/blog/tag/google-ads)
- [Holiday Marketing Mistakes (1)](https://blog.gemfind.com/blog/tag/holiday-marketing-mistakes)
- [Influencers (1)](https://blog.gemfind.com/blog/tag/influencers)
- [JCK Vegas (1)](https://blog.gemfind.com/blog/tag/jck-vegas)
- [Jewelry Digital Marketing Agency (1)](https://blog.gemfind.com/blog/tag/jewelry-digital-marketing-agency)
- [June sales (1)](https://blog.gemfind.com/blog/tag/june-sales)
- [Keyword Cluster (1)](https://blog.gemfind.com/blog/tag/keyword-cluster)
- [Lab grown diamonds (1)](https://blog.gemfind.com/blog/tag/lab-grown-diamonds)
- [Live chat support (1)](https://blog.gemfind.com/blog/tag/live-chat-support)
- [Marketing 2021 (1)](https://blog.gemfind.com/blog/tag/marketing-2021)
- [Marketing Strategy (1)](https://blog.gemfind.com/blog/tag/marketing-strategy)
- [Micro influencer (1)](https://blog.gemfind.com/blog/tag/micro-influencer)
- [National Holidays (1)](https://blog.gemfind.com/blog/tag/national-holidays)
- [Online Marketing (1)](https://blog.gemfind.com/blog/tag/online-marketing)
- [Online jewelry marketplace (1)](https://blog.gemfind.com/blog/tag/online-jewelry-marketplace)
- [Online shopping (1)](https://blog.gemfind.com/blog/tag/online-shopping)
- [Polygon (1)](https://blog.gemfind.com/blog/tag/polygon)
- [RFID technology (1)](https://blog.gemfind.com/blog/tag/rfid-technology)
- [Reward programs (1)](https://blog.gemfind.com/blog/tag/reward-programs)
- [Shopping cart (1)](https://blog.gemfind.com/blog/tag/shopping-cart)
- [Strategic marketing partnership (1)](https://blog.gemfind.com/blog/tag/strategic-marketing-partnership)
- [User Engagement (1)](https://blog.gemfind.com/blog/tag/user-engagement)
- [Visual Stories (1)](https://blog.gemfind.com/blog/tag/visual-stories)
- [about JewelCloud (1)](https://blog.gemfind.com/blog/tag/about-jewelcloud)
- [branding (1)](https://blog.gemfind.com/blog/tag/branding)
- [bridal personas (1)](https://blog.gemfind.com/blog/tag/bridal-personas)
- [buyer persona (1)](https://blog.gemfind.com/blog/tag/buyer-persona)
- [certified the edge partner (1)](https://blog.gemfind.com/blog/tag/certified-the-edge-partner)
- [conflict free diamonds (1)](https://blog.gemfind.com/blog/tag/conflict-free-diamonds)
- [engagement rings (1)](https://blog.gemfind.com/blog/tag/engagement-rings)
- [facebook features (1)](https://blog.gemfind.com/blog/tag/facebook-features)
- [gemfind web design (1)](https://blog.gemfind.com/blog/tag/gemfind-web-design)
- [instagram ads (1)](https://blog.gemfind.com/blog/tag/instagram-ads)
- [jewelry appointment (1)](https://blog.gemfind.com/blog/tag/jewelry-appointment)
- [jewelry business (1)](https://blog.gemfind.com/blog/tag/jewelry-business)
- [jewelry event (1)](https://blog.gemfind.com/blog/tag/jewelry-event)
- [jewelry industry (1)](https://blog.gemfind.com/blog/tag/jewelry-industry)
- [jewelry marketing tips (1)](https://blog.gemfind.com/blog/tag/jewelry-marketing-tips)
- [jewelry search ranking (1)](https://blog.gemfind.com/blog/tag/jewelry-search-ranking)
- [jewelry website (1)](https://blog.gemfind.com/blog/tag/jewelry-website)
- [local customers (1)](https://blog.gemfind.com/blog/tag/local-customers)
- [measuring roi (1)](https://blog.gemfind.com/blog/tag/measuring-roi)
- [millennial jewelry trends (1)](https://blog.gemfind.com/blog/tag/millennial-jewelry-trends)
- [millennials (1)](https://blog.gemfind.com/blog/tag/millennials)
- [mobile friendly website (1)](https://blog.gemfind.com/blog/tag/mobile-friendly-website)
- [national buzz days (1)](https://blog.gemfind.com/blog/tag/national-buzz-days)
- [new jewelry website (1)](https://blog.gemfind.com/blog/tag/new-jewelry-website)
- [off page seo (1)](https://blog.gemfind.com/blog/tag/off-page-seo)
- [online diamond search (1)](https://blog.gemfind.com/blog/tag/online-diamond-search)
- [online marketing for jewelers (1)](https://blog.gemfind.com/blog/tag/online-marketing-for-jewelers)
- [online marketing for the jewelry industry (1)](https://blog.gemfind.com/blog/tag/online-marketing-for-the-jewelry-industry)
- [paid advertising (1)](https://blog.gemfind.com/blog/tag/paid-advertising)
- [referral programs (1)](https://blog.gemfind.com/blog/tag/referral-programs)
- [responsive web tools (1)](https://blog.gemfind.com/blog/tag/responsive-web-tools)
- [responsive website (1)](https://blog.gemfind.com/blog/tag/responsive-website)
- [seasonal promotion (1)](https://blog.gemfind.com/blog/tag/seasonal-promotion)
- [sell jewelry on twitter (1)](https://blog.gemfind.com/blog/tag/sell-jewelry-on-twitter)
- [social media trends (1)](https://blog.gemfind.com/blog/tag/social-media-trends)
- [social networks (1)](https://blog.gemfind.com/blog/tag/social-networks)
- [store traffic (1)](https://blog.gemfind.com/blog/tag/store-traffic)
- [target market (1)](https://blog.gemfind.com/blog/tag/target-market)
- [the edge (1)](https://blog.gemfind.com/blog/tag/the-edge)
- [tracking web traffic (1)](https://blog.gemfind.com/blog/tag/tracking-web-traffic)
- [vendor announcement (1)](https://blog.gemfind.com/blog/tag/vendor-announcement)
- [website sales (1)](https://blog.gemfind.com/blog/tag/website-sales)
- [websites for jewelers (1)](https://blog.gemfind.com/blog/tag/websites-for-jewelers)
- [well designed (1)](https://blog.gemfind.com/blog/tag/well-designed)

see all

### GEMFIND

**Phone:**  **1-800-373-4373**

**Email: info@gemfind.com**

**Address: 1600 Dove St. Suite 110**

**Newport Beach, CA. 92660**

<https://www.facebook.com/GemFind>

Facebook

<https://twitter.com/MyGemFind>

Twitter

<http://www.linkedin.com/company/gemfind>

LinkedIn

### ABOUT GEMFIND DIGITAL SOLUTIONS

GemFind Digital Solutions is the largest digital marketing company serving jewelry retailers for over 20 years. We specialize in helping jewelry stores create an effective profit-making program by curating a combination of key digital tools and websites, along with innovative apps that directly engage customers and build business.

### Latest Posts

 Copyright 2026

- [Main Website](http://www.gemfind.com)
- [Contact](https://gemfind.com/contact/)
- [Privacy Statement](https://www.gemfind.com/privacy-statement/)
- [Terms and Conditions](https://www.gemfind.com/termsandconditions/)