Tips for Creating A Successful Ecommerce Jewelry Website

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You want to sell jewelry online, but where do you even begin? Unlike in a traditional jewelry store where people can try on and admire your products, an e-commerce jewelry website can feel quite a bit more impersonal. 

The good news is that with the right combination of website features, you can create a jewelry website that’s not only beautiful but also engaging and exciting to potential customers, opening the doors for considerably more sales and growth. Here’s how to do it. 

Invest in High Quality Product & Lifestyle Photography

Your jewelry is the main focus of your website, so it makes sense to showcase it in a way that truly shows off its brilliance and beauty. Investing in high quality product photography and showcasing each piece from multiple angles (as well as lifestyle photos) can give your jewelry website that classy, sophisticated feel and gives the customer an idea of how they might look wearing such a piece, even if they’re thousands of miles away. 

Make Your Website Intuitive and User-Friendly

Your new jewelry website should have a clean, uncluttered layout, with clear navigation categories so that users can easily navigate to where they want to go. It should go without saying that you should also choose a design that’s mobile-responsive and that works on a variety of devices including tablets and smartphones. 

Remember that users may be browsing your site for ideas, comparing different pieces from different jewelers, or showing off your products to their friends or family to get their feedback, and they could be using a variety of devices to do so. Make sure your site loads fast and looks great in all of them!

Describe Each Product in Detail

In addition to clear, crisp and detailed photos of each piece, you’ll want to take the time to describe each product in detail as well. This is where many ecommerce jewelry websites fall short. They’ll include the original manufacturer’s description, something like “24k gold diamond engagement ring.”


Imagine instead, a product description like this: 

Introducing our exquisite 24k Gold Diamond Engagement Ring, a true masterpiece that encapsulates elegance, beauty, and eternal love. Crafted with meticulous attention to detail, this exceptional ring is a symbol of timeless devotion and a celebration of your unique love story.

Gleaming with radiant brilliance, the centerpiece of this extraordinary ring is a stunning, ethically sourced, conflict-free diamond. This breathtaking gem, meticulously cut and polished, captures the essence of your commitment, radiating a stunning sparkle that will mesmerize and capture the hearts of everyone who sees it. 

The diamond is delicately embraced by a band of pure 24k gold, known for its unmatched purity and opulent allure. The warm and lustrous tone of this precious metal gracefully enhances the diamond's brilliance, creating an enchanting union of light and elegance.

Every facet of this captivating ring is thoughtfully designed to ensure maximum comfort and durability. The band's sleek contours fit seamlessly around the finger, while the meticulously crafted setting secures the diamond with utmost precision, safeguarding its timeless beauty for generations to come.

You can almost picture yourself wearing it, can’t you? And that’s exactly the type of product description needed to help you sell your jewelry - descriptive and delightful to read. 

Use Secure Payment Options

Make it easy for your customers to purchase jewelry through your ecommerce website. This includes using secure payment options to encrypt and process each transaction. Given that the purchase of jewelry is often a significant purchase for many people and celebrates a momentous milestone, you’ll want to ensure that their payment information is seamlessly encrypted and protected while making it easy and convenient to pay using their preferred method. 

Incorporate Helpful Apps that Encourage Customers to Engage With Your Brand

What if you could have a ready-made catalog of diamonds from top trusted suppliers for your customers to browse and select? Or an online ring builder that lets them design their dream engagement ring and have it custom designed at your jewelry store?  These kinds of interactions deeply involve the customer and get them accustomed to interacting with your brand in a way that’s engaging, exciting and fun!

Through our unique apps including RingBuilder and DiamondLink, you and your website visitors can enjoy these very same features and so much more, helping to build brand awareness and drive more people to your ecommerce jewelry website. 

Incorporate Customer Reviews and Testimonials

Last but certainly not least, be sure to incorporate customer reviews and testimonials. Not only does this “social proof” help build more trust with your brand, but it also demonstrates that your website and your service are highly recommended by others. Take advantage of Google and Facebook reviews, testimonials through Google My Business and be sure to share the best testimonials from users on your ecommerce jewelry website. 

And if you need some extra help ensuring that your new jewelry website is built to do all of these things and more, why not reach out to the jewelry website professionals at GemFind Digital Solutions? For over 25 years, helping jewelers and jewelry stores online has been our passion, and we’d love to work with you and show you how our unique solutions can help you drive more business and reach more customers. Contact us today to learn more!

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