Just as storytelling has been used as a way to connect people to one another, brands can also use storytelling to improve their connection to their customers. In terms of the jewelry industry, this means using stories to really show what your brand stands for and what it offers.
But how can you get started in digital brand storytelling? This is what you need to know.
What Does it Mean?
Digital brand storytelling is using technology, such as social media, to create a story about your brand to share with your customers. In every avenue of digital media, you can use images to create your brand’s identity, creating a recognizable force that customers will remember and relate to.
The point is that when a customer sees an image in his or her social media accounts, it should be easily identifiable that it is your brand.
What are you trying to convey?
When you begin creating your marketing plan for digital brand storytelling, the first question you need to ask yourself is, “What story do I want to tell?” You will need to think about what your visual identity is as a brand. This has everything to do with both what your business model is and the clientele that you are serving.
The story that you are telling through your digital outlets needs to match with your brand. If you need more information on how to establish your brand’s identity, check out “4 Tips to Strengthen your Brand.”
What will it look like?
Essentially, your storytelling will be shown in a series of images across your social media that present a concept or person without the need of an oral explanation. It could be images of a woman opening diamond earrings at a Valentine’s Day dinner or a mother opening a necklace for Mother’s Day. It needs to be in line with your business.
The amount of images you need to tell the story is entirely up to you.
What is the impact?
The impact of digital storytelling is providing your customers with a relatable image that connects to your customers. Many of your customers are women who receive gifts on holidays. Showing women receiving the same gifts will not only refresh your brand’s image, but also connect to customers on an emotional or sentimental level.
How to start?
If you are concerned about how you can get started with digital brand storytelling, contact the marketing professionals at GemFind. Our team will be glad to help you establish and build on your brand.
Contact us today to get started. 800-373-4373