It won't be long until the holidays are upon us, which is why for jewelry store owners, now is the time to prepare for what will undoubtedly be the most profitable time of the year. The holidays are always a popular time for jewelry purchases, and days such as Black Friday and Cyber Monday are ideal times to take advantage of ramping up your in store and online promotions. Plus with Valentine's Day not long after, it's worth knowing which digital strategies give you the biggest return on investment.
Make an Investment in Your Website
When COVID hit the world, shops and stores were forced to close, sending much of the population shopping online. It is believed that the pandemic caused more companies to shift to e-commerce 4-6 years ahead of their normal adoption rates. Given that e-commerce increased by 30% in the first half of 2020, many people made the switch to shopping online and haven't looked back.
To best prepare for the holiday season, make sure your site is ready to not just handle the increased traffic, but also has the capacity to convert browsers into buyers. That means using high quality images, keyword-rich product descriptions, proper search engine optimization and more. GemFind specializes in making this easy for jewelers to get right with a digital marketing team that are experts in the jewelry industry. We also provide tools such as JewelCloud, allowing all of your vendor data to be up to date and current. Just having a website isn't enough to encourage people to take action. You have to get them to envision themselves owning your unique jewelry pieces and all of the benefits that come with it!
Take Advantage of Native Advertising
Native advertising, also known as advertorials, are articles or content that are designed to better "blend in" with the platform or publication they're a part of. Sometimes, they can be written so well that it's difficult to discern the difference between an article or an ad. The intention is not to mislead, but rather to make the customer feel as if they're reading something of value that helps them to make a buying decision.
In addition, done right, native advertising can make it easier for you to build a relationship with your customers, especially if you can tie in your products with the holiday season and all of the cozy, warm feelings it conveys.
Leverage Video - Now More than Ever
Video is growing by leaps and bounds and over the holidays, it will become even more important, especially when marketing your online jewelry store. Video ads which show jewelry in detail and capture the allure of the season will be incredibly popular, as will any videos that show the custom design process up close and personal. The holidays are a time when custom pieces are in high demand, so get ready to show off something truly extraordinary that piques their interest and makes them want to learn more!
Engage Customers with Interactive Apps
Last but certainly not least are interactive apps. It costs quite a bit and takes a considerable amount of time to develop your own, but fortunately GemFind has done all the work for you in creating engaging, interactive apps that your customers will love using. Our RingBuilder app allows customers to customize a ring entirely on your website and then have it mounted at your jewelry store for example which is proven to convert more engagement ring sales.
We invite you to learn more about the many different ways that we can help you maximize your marketing strategies this holiday season! As the web's top design and marketing firm for jewelry stores, no one knows your market like we do, and everything we do is designed to keep you front-of-mind as your visitors do their holiday shopping and beyond.
Contact us today to learn more!