Refresh Your Jewelry Store's Website for the Holiday Season

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It’s the holiday season and if you haven’t already refreshed your website’s homepage there’s no better time than right now. Of course, we don’t just mean a sprinkling of festive ornaments or snowflakes, but other digital merchandising elements that will help convert visitors into customers!

Here are some proven ways to help guide shoppers on your website make the perfect gift selection! 

Create a Gift Guide

The holidays are always hurried, and right now, countless shoppers are looking for the perfect gift for a friend, family or other loved one. A jewelry gift guide highlighting pieces for a variety of budgets can be the perfect way to help make the season a little brighter and easier to shop.

Give website visitors the opportunity to download the guide in exchange for their name and email and you´ll be building your email marketing list with interested buyers in the process.

Think about the clients that walk into your store and what they ask for and your top selling categories and build your gift guide from there. For example engraved gifts, time pieces, and gifts for her and him.

Segmenting by price point is also a great way to direct gift givers to options within their budget. Additionally, creating bundles or incentives for multiple pieces will help simplify jewelry pairing and also give you an upsell opportunity. 

Show Off Trending Styles

The holidays are a time for parties and festivities and everyone understandably wants to look their best. Not surprisingly, they´ll be looking to jewelry websites to show them the latest trends and must-have pieces from top designers and brands they know and love. By highlighting these pieces on your homepage, you’ll be able to help them choose the perfect accessories for every festive occasion! 

Take Advantage of the Stuller Shopping Cart App

The Stuller shopping cart app is exclusive to GemFind and helps make shopping for Stuller brand jewelry easier and more streamlined for your visitors. For Stuller-approved retailers, the app makes it easy for jewelers to broaden their selection and offer their shoppers Stuller jewelry designs without needing to have them in stock. 

What’s more, with the drop-ship option, users can choose from a wide range of Stuller pieces on your website, and then have the order fulfilled and shipped directly from Stuller, giving you even more variety from one of the most trusted names in jewelry designs. 

And the best part is that all of this can be done seamlessly from the GemFind Stuller app. Give your customers the freedom to shop and browse from an incredible selection of pieces all with an intuitive and beautiful app that makes shopping for jewelry fun and exciting. 

By implementing these options on your holiday homepage this season, you’ll not only convert more browsers into buyers, but you’ll also give them a phenomenal customer experience, and that’s definitely something to be merry about! 

Interested in learning more or getting started with these strategies? Contact the experts at GemFind today!

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