The holidays are an extremely busy and exciting time for any retailer, but luxury jewelry stores are unique in that jewelry is often purchased to celebrate a special milestone or memorable moment and also can be an investment, not just a gift. As jewelers and sales associates working with clients in and out of the store, digital tools and new technology can be helpful to better your communication and facilitate the sale.
That’s why it’s more important than ever for jewelry store sales associates to guide clients through their sales funnels and lead them to ultimately make the perfect jewelry purchase.
This is where website live chat, text messaging and video calls can help reach clients at any time and at multiple touch points.
Text Messaging and Website Live Chat
Text messages have a 98% open rate, meaning there’s no better way to connect with your prospect right when they’re looking to buy than by sending a text. For a jewelry store, a single text message could result in thousands of dollars in revenue.
The good news is that with text messaging tools you can create a deeper customer relationship while automating much of the personalization.
Plus, with the ability to launch campaigns in minutes, not days, you’ll be able to start seeing nearly immediate results without having to uproot your entire schedule – something that’s doubly important during the holiday season.
Allow your sales team to develop a personalized relationship with customers while focusing on mobile-first operation. Imagine someone walking into your store. You know who they are, what types of products they’re looking at and how to reach them even after they leave, allowing you to save products they’re interested in and share them via text or email instantly.
Forget reviewing client notes or wondering where the client is in the sales journey. Using a tool like Clientbook allows you to know with greater precision and understanding.
Learning how to use a text messaging system such as Podium campaigns allows you to segment and target your text messages so that you can send the right message at the right time to the right person. You can also manage all your communication channels through one centralized dashboard, keeping all your customer data in one place, secure and compliant. Also offering website live chat allows you to interact immediately with website browsers while they are on your site. Your conversion rates will increase significantly by being there for your potential clients at any stage of their buying journey.
Using GemFind’s New Video Call
While leveraging text messages and live chat to the fullest is essential, there’s one more method that is a MUST for jewelry stores to take advantage of.
GemFind's newst Video Call technology allows the client to speak to a sales associate via real time video call and purchase an item right in the call. Having your own in-store personal shopper available at a click via a video call feature is the ultimate luxury. You can also integrate it with your preferred payment gateways, with no fees charged as a result of sales made during your call.
We invite you to learn more about this unique sales tool and find out interesting and attention-getting ways to use it over the holiday shopping season by clicking here.
By using all digital tools available to you for the holiday season and entire year will create many more opportunities to connect with clients and find them the perfect piece of jewelry for any occasion!