Once you have committed to your brand’s identity and know the competition that you are up against, you need to focus on selling your brand. Understanding your customers’ wants and needs is essential to selling your brand. But how do you do it? There is not a one-size fits all model when it comes to brand marketing. Just as your brand is unique, your method to reaching your customers will also be unique.
Selling Your Brand
Here is how to get your brand in front of your potential customers:
- Know your brand. If you haven’t read our blog, 4 Tips to Strengthen Your Brand, read that first. You need to understand your brand’s purpose and its identity before you can successfully sell it. Know what your brand’s purpose is and what you are trying to offer to your customers first.
- Learn about your market. Getting your brand out in the world is a big step. One of the best ways to do it is to first understand the market that you are dealing with. You can do this by sending out surveys to existing customers to get feedback on what they think your jewelry store. Have them rate your business on customer service, quality of products/services, and more. It is okay to receive negative feedback, because you can assure them that your customers' satisfaction is your top priority and that you will work towards resolving the issue.
- Review your presence on social media. People of every demographic are on at least one social media platform, including Facebook, Twitter, and Instagram. On these platforms, people talk, share information, and are happy to provide criticism. Start plugging your brand into groups that match your focus. For example, if you are a keepsake jewelry brand, get into mom groups or groups surrounding children. Create videos that can demonstrate your brand and share them on these pages.
- Integrate yourself in your community. Making a place for yourself in your community is also an excellent way to create a following with your brand. If there are local events that you want to be a part of, and is appropriate for your brand, reach out to the organizers to see how you can get involved. This is a great way to expose your business to locals who may not have known about your business.
The biggest part of selling your brand, is getting to know your customers. Get to know what your customers like or don't like, and ensure that your business makes it a top priority to keep their interests in mind. If you are looking to grow your jewelry brand, reach out to GemFind to talk to our digital marketing experts today.