How to Reach More Clients This Holiday Season

Tis the season to sparkle, and nobody does that better than jewelry stores!  If you're looking for unique ways to stand apart from the competition in a way that will leave your clients merry and bright, look no further than our top holiday marketing ideas for the 2022 holiday season! 

Gift Discounts

Did you know that nearly 50% of gift shoppers will buy something for themselves while they're out shopping for loved ones? Jewelry store owners can take advantage of this trend by offering a special discount, such as a "Buy one get one 1/2 off" or similar offer. This works great for both retail and online-only jewelry stores and is a surefire way to increase your average order value as well as build lasting customer loyalty! Offering an online discount with an email or text sign up for your newsletter is also a great way to begin the interaction with new clients while also providing a discount.

Social Media Giveaways

Facebook and Instagram contests are a great way to grow your following as well as give people great shopping ideas for those hard-to-buy-for family members. Don't forget to include relevant information in your contest, such as how to enter, when the winner (or winners) will be announced (and when), and information about the prize itself. 

You can also encourage referrals to grow your following by asking your social media followers to tag a friend or family member that would LOVE the piece you're sharing! 

Create a Holiday Gift Guide

Another excellent option this holiday season is to help shoppers cut through the clutter and noise by providing a free holiday gift guide. People always want unique gift ideas for their family and friends and by creating a holiday gift guide, you shortcut their shopping process while helping them find interesting jewelry pieces that perfectly suit their style and personality. Merchandise your website homepage similar to the way you merchandise your store. Offering gifts under $500, gifts for him, gifts for her, and so on, can easily direct online shoppers to what suits their needs.

Social Posts Beyond Sales

Regular social posts have organic reach and are designed to help generate interest and build community while creating brand awareness. Social posts are designed to build relationships with your followers and show that you are not only a pillar of the neighborhood but also a name to be remembered. You can create social posts about all types of holiday-relevant topics, including: 

• Informative Videos that teach your visitors something new or interesting such as "How to Pop the Question over the Holidays" or "How to Choose the Perfect Earrings for that Christmas Party Dress"
• Announcements reminding followers of year-end sales, discounts or limited-edition items
• Designer Showcase - Highlight jewelry designers or your own custom creations
• Unboxing - Showcase your best pieces up close and personal with an unboxing
• Behind-The-Scenes - A closer look at specific processes happening at your store, such as jewelry appraisals, custom piece design and much more

Email Countdowns

Counting down to a special event, especially via email, helps generate fresh, new excitement for the holidays. Make it a special occasion or unique reveal and keep users hooked! The 12 Days of Christmas is always a favorite theme to countdown, but you can choose any number you like to build up the anticipation -- just like being a kid again! 

Next Steps

As you can see, there are a number of ways that you can keep your customers engaged and interested over the holiday season while growing your revenues. If you'd like to learn more about freshening up your site and sales for the holidays, why not reach out to the experts at GemFind Digital Solutions? 

Our experienced designers, developers, content specialists and marketing professionals can help create a custom holiday strategy that works for your jewelry business to help you sell more during one of the biggest shopping seasons of the year! Contact us today and get started on your holiday strategy today!