How to Best Showcase Your Custom Jewelry Pieces On Your Website

When it comes to custom jewelry pieces, you know you’ve got something special. Your experience, craftsmanship and knowledge of how to create beautiful, timeless custom pieces is second to none, which is why you need a proven way to best showcase your custom pieces online in a way that gets them noticed.

Here’s what really works to inform potential new and current clients about your custom pieces and design process:

Use High Quality Videos and Photos

Professional, high-quality photos and videos can make all the difference in how the quality of your custom jewelry pieces are perceived online. Use clear, well-lit and detailed images of the jewelry from a variety of angles (including being worn). Clear, high-resolution photos allow you to show the intricate details of each piece while showing off its uniqueness. 

Show the Design Process

People love to learn more about the process “behind the scenes”, which is why it can be incredibly valuable from a marketing standpoint to show the design process. Demonstrate how a piece goes from sketch, to CAD to wax cast to finished product and why each step is important. This helps customers understand the degree of customization and craftsmanship that goes into the piece and creates a much higher perceived value in their mind.

Visit our client's website here to see how the layout of their design process is displayed on the Custom Jewelry Page: https://www.oscarandsonsjewelers.com/pages/custom-jewelry-design

Add a Page About Custom Design

Creating a page detailing your custom design process lets the customer know what to expect when they order a custom piece from you. Let them know about the various customization options including different metals, gemstones, settings, design variations and more that they can choose to make a piece truly their own. 

Take Advantage of Email Marketing

Email marketing is still one of the best ways to connect with prospects and by showcasing your custom pieces, it gets prospective customers thinking about how they might design their own piece. Email marketing can be the perfect way to bridge the gap between vision and reality when it comes to custom jewelry design, so make sure your customers know how you can bring their vision to life. From adding a fresh look to an heirloom piece to creating a custom engagement ring, email marketing has the ability to demonstrate your skill and pride in your work the way few other types of marketing can. 

Incorporate Testimonials and Social Proof

User testimonials, particularly video testimonials showing the user wearing the finished piece, can do a great deal of the selling for you. Social proof, including user comments and reviews, can also help customers feel more at ease with purchasing a custom piece from you. 

Search Engine Optimization

Custom jewelry pieces are in high demand, and not surprisingly, millions of searches are done every day for things like custom engagement rings, custom jewelry design and much more. Properly optimizing your pages for the search engines, including your product descriptions and local optimization is crucial to ensuring your pages come up when users in your area are searching for custom design work. 

With all of these points in mind, marketing your custom pieces demonstrates to your prospects that there truly is something for everyone, and with your skill, knowledge and expertise, you can craft a custom piece that allows them to treasure their history, build a new tradition or tell a love story unlike any other. 

To truly get the most marketing out of your custom jewelry design services, it makes sense to work with a company that specializes in helping jewelry stores maximize and optimize their online presence. With over 25 years of experience working with fine jewelers across the nation and around the world, GemFind Digital Solutions is uniquely suited to help you take your online jewelry store further. 

With comprehensive marketing solutions including Shopify apps, website design, search engine optimization and much more, we invite you to contact us today to learn more about how our services can help take your jewelry store marketing to the next level.