When it comes to helping jewelry store owners convert more browsers into buyers, there's simply no better platform than Shopify. More than just an e-commerce platform, Shopify is an all-in-one solution for jewelry stores that enables them to sell their products but also follow up with customers, process orders, segment your audience, market on social media and much more.
But how can jewelry store owners use Shopify to increase sales and improve conversion rates? We've got the best practices that get results, starting right away.
Optimizing Your Shopify Store for Maximum Conversions
Your site´s design is the first and sometimes the only interaction your visitors will have with your online jewelry store. Working with a reliable web design company that specializes in jewelry stores can help make your page attractive and easy to navigate. But what, specifically, makes a page more likely to convert?
Engaging Product Pages
The best product pages for selling jewelry online are simple yet powerful. High quality product images showcasing both the product and what it looks like when worn can do a lot to help nudge the needle in the direction of a conversion, but product reviews and ratings, as well as a superb product description, can truly seal the deal.
Don't be afraid to go into the details about your product, such as the type of cut, carats, grade and other information your prospective shopper will want to know.
A Call to Action
You likely think of a call to action as an Add to Cart button, but many jewelry shoppers are not persuaded to buy on the first visit. At the same time, you don't just want to let those prospective customers slip through your fingers! This is where micro-conversions come in. Think of micro-conversions as a way to get prospects to take one small step toward making a purchase. These small actions can add up quickly -- not in terms of a transactional value but in terms of relationship-building.
Micro-conversions can include things such as:
- Signing up for your email list
- Sharing a product on social media
- Tagging a friend on social media about a piece of jewelry
- Adding an item to a wishlist or registry
- Signing up for a free guide or discount offer and much more
Simple, Streamlined Checkout
Shopify for online jewelry stores makes the checkout process a breeze by taking out all the superfluous steps. The first step of the checkout process is also the perfect time to get their email address, as you can follow up with them should they abandon their cart.
In addition, allow them to check out without needing to register and break their line of thought. Showcase the shipping costs up front as transparency is always better. Ask for precisely the information you need in order to fulfill the order.
The checkout page is often the page where customers will also abandon their cart. Give them every reason not to by reaffirming that they're making a good investment with your online jewelry store. Include reviews or ratings about the product, your fast shipping, any guarantees, a link your returns or exchanges process and anything else you feel will help you close the sale.
Upsell When Appropriate
Remember that for online shoppers, jewelry is an investment and they want to be absolutely certain they're making the right decision. Depending on how you want to approach it, you may also want to use this opportunity to upsell them, particularly if the item they're looking at can be part of a set, or has matching items from the same designer.
Incorporate Live Chat on Key Pages
Also, because buying jewelry online can be a larger purchase, it's a good bet that your prospects have questions that your FAQ doesn't answer. In those cases, incorporating live chat on your product detail pages can help them get answers and continue with the process once they're satisfied. Oftentimes a simple question can be all that stands between you and a sale!
If you're looking for concrete, proven ways to improve your jewelry website using the latest best practices to increase conversions, it's a good idea to reach out to the professionals at GemFind Digital Solutions. We focus exclusively on developing web pages and increasing conversions for jewelry stores large and small. Contact us today to learn more about what we can do for you!