Email Marketing Ideas for Jewelers this Holiday Season

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The holiday season is upon us and that means soon, shoppers will be looking for the perfect special something to give to their special someone. This is an excellent time for jewelry stores to get their message out and into the inboxes of clients and your entire contact list. Don't wait until Black Friday or Cyber Monday! Put these email marketing ideas to use for the holidays now and stay ahead of the masses! 

Mobile Shopping Leaves its Mark and is Here To Stay

In 2020, shoppers were understandably concerned about exposure and were hesitant to shop in person or did not even have the option to due to shut down retail stores. As a result, mobile shopping skyrocketed, and many jewelry stores pivoted quickly to give their websites a much needed facelift to make mobile shopping easier for clients.

Since 2019, more emails have been opened on mobile devices, including cellphones and tablets, than they have on desktop clients, making now the time to jump on mobile shopping trends and user-friendly email templates that allow your shopper to browse and buy right from within their email app.

Continuing to optimize your mobile experience for clients old and new will put you at the top of the list for busy shoppers. At GemFind, we understand this completely and continue to evolve our offerings for jewelry stores by adding new and convenient ways for sales associates to book meetings and convert sales. Our newest video call tool brings your in store experience directly to your clients without them having to even visit the store. The best part is, the transaction can be completed right within the call! Safe, secure, and then wrapped perfectly for your client to pick up or ship out to.

Beginning an email marketing campaign now to book appointments via video call is a great way to start securing those meetings with top clients no matter where they are!

Trunk Shows- Giveaways and Discounts

Jewelry stores that plan trunk shows most likely have their event calendar for November and December solidified by now. The email marketing strategy to promote the event is very important for clients to save the date. Take this opportunity to not only promote your top trunk show dates but also offer giveaways if you book and appointment, or a discount for new engagement ring clients etc. Leverage these fun and festive events via email marketing to bring new clients into your store to experience what you have to offer.

Make Use of Instant Buying Options

In addition to the proliferation of mobile shopping and emails, another shopping habit from the pandemic era has now become even more commonplace in 2022: the Instant Buying option. Made popular on TikTok and Instagram, the Instant Buy allows you to integrate your email with buy now buttons that hook right into a user's shopping cart. Leveraging flash sales or time-limited discounts is a great way to cement in the customers' mind that they "absolutely have to have it right now" before it's gone. 

Add In a Personalized Touch

Personalized jewelry is also a hot item over the holidays -- but what about personalized emails? Email, as old as it is, is still more popular than social media or other forms of advertising, and it's also one of the few to allow for a much larger degree of personalization. 

These days, however, getting your customers' attention means more than just adding their first name to the email. It also shows you've been paying attention. Suggest items that pair well with something they have in their cart, or offer suggestions based on previous shopping habits. These days, emails are highly customizable and allow you to create a closer relationship with your customers in a way that shows that you truly value their business! 

If you're ready to take the next step to "spruce" up your messages and create unique campaigns that get noticed, reach out to the experts at GemFind Digital Solutions. Our innovative websites along with our award-winning apps give you greater marketing freedom and customization options like never before! Reach out today to learn more! 

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