The key to any effective digital marketing strategy -- especially for those in the jewelry industry -- is finding ways to leverage a combination of inbound marketing and lead generation techniques in order to maximize traffic to your website.
With that being said, attracting users to a page on your site is only one half of the battle. To truly capitalize on that traffic you need to have an enticing offer to keep your audience engaged and willing to convert. One of the best ways to do this is with a lead magnet, which is literally an offer of some kind that is relevant to your target audience and can allow you to garner some sort of action from the user -- typically, a contact form being filled out -- to utilize for further promotion of your store and its products.
It’s important to keep in mind, however, that lead magnets are not one-size-fits-all. In other words, jewelry stores need to be diligent and meticulous when it comes to what lead magnet they choose to promote on their website.
What Lead Magnet is Best For Your Website?
When it comes to lead magnets, it’s best to think of your audience first and foremost in order to decide what type of offer can provide real value. After all, when a user sees the value in your offer they will be more inclined to provide their contact information in exchange.
For jewelry stores, your audience will typically be looking for a very specific type of jewelry, such as an engagement ring. Instead of simply offering a discount coupon for engagement rings you carry, you should consider approaching the customer as a close friend and provide them with advice on how to choose the best ring.
Not only does this build trust with the customer, but it allows you to offer a comprehensive piece of content that could truly help them come to an educated buying decision. It typically takes someone 3-6 months to purchase an engagement ring, which is why a detailed buying guide eBook is the perfect gateway to a long-term sales funnel.
Once the user has downloaded the eBook, they are then placed into a sequence that entails multiple emails and additional educational content to nurture them into an actual sale. By the end of this campaign, the goal is to create a new customer who is comfortable with your brand and what it has to offer.
Is an eBook Right for Your Jewelry Store?
If you’re contemplating whether or not an eBook will be an effective way to attract leads -- and subsequently convert them into customers -- the answer is absolutely. As a leader in digital marketing for the jewelry industry, our clients have seen an impressive spike in leads when offering a piece of educational content.
With this in mind, you should ensure the eBook you offer your customers gives them expert advice on their jewelry shopping experience. In other words, answer your customer’s concerns and questions about a certain type of jewelry and provide information they can’t find elsewhere.
How GemFind Simplifies The Lead Magnet Process
So now you know how effective an eBook can be when it comes to attracting leads for your jewelry store, but you’re not sure where to start. Do you write the content yourself? Hire a third party? Both of these options can take time, and may end up costing you exponentially.
Luckily, opting for a Platinum or Diamond Lead Generation package from GemFind simplifies the entire process. How? For starters, we provide a comprehensive engagement ring buying guide with your store’s logo and branding. Then, we’ll build an impressive landing page on your website to drive traffic to.
Getting leads to your site’s landing page entails targeted PPC campaigns that are intelligently built to reach your precise local audience. Once they have downloaded the eBook, your leads are entered into a long-term email campaign that will provide them with even more content to help build brand trust and convince them to become an actual customer.
Contact us today to get started. 800-373-4373