New and returning customers are critical for growing your business. But sometimes, getting new customers and connecting with current ones is easier said than done. Developing an eCommerce website easily allows you to bring your sales online, breaking down any barriers of a physical location and increasing your opportunities for new customers. According to HubSpot, and our experts at GemFind, here are 4 reasons why an eCommerce website will help your business grow and increase sales.
1. Collect customer data for email and digital marketing
Growing your email list may seem daunting, and even impossible when collecting information in-store. Collecting information online is not only easier, but more effective as users can input the information when they're ready (or during the check out process).
Email and digital marketing gives you the ability to increase your business by strategically re-engaging potential customers. This opportunity doesn’t exist for businesses only operating a physical storefront or with outdated/non-optimized websites. It's important to also develop ways to capture email addresses with various offers your website can provide.
2. Reach prospective customers through search engines
Your physical store is limited to its location(s), while potential customers are limited to their city or state. There may be potential customers who are looking for the exact products you offer, yet, they don't know you exist! By operating your jewelry business online you have broader access to prospective customers, and the opportunity to inform those customers that you are available to help with their jewelry needs.
3. Increase visibility of store promotions
Does your jewelry store offer promotions, coupons, giveaways, and other incentives? Get more people to sign up or register for them through your website! This also ties back with the first point, in that you can also grow your emai list using these promotion or incentive signups to capture emails. Having a website to refer back to can expose customers to other products and services you offer.
4. Allow prospective customers to shop where, how, and when they want
Having an eCommerce website allows your customers to access your online store anytime, from anywhere, anyday of the week. This doesn't mean that customers won't be visiting your stores though. It just means that they can view what products you have, regardless of when you are open. It gives them an idea of what you have in stock and can show them why your store is worth the commute.
Designing and maintaining an eCommerce site requires expert knowledge, especially if you want to optimize it and drive traffic to your store. That is why GemFind has been perfecting eCommerce design and tools since 1999, and staying ahead of the latest trends in web design and digital marketing. Complete the form below to take advantage of a free consultation and enjoy $1,000 off your custom eCommerce website when you redesign with GemFind.