Technology & The Jewelry Industry: 3 Reasons to Refresh Your Jewelry Store Website

Web technology is growing and evolving at an alarming rate. Just when you think you are on the cutting-edge of a new trend a new one emerges. To keep up with your competitors in the jewelry industry, it is very important to show your store is changing along with the demands of its consumers.  An easy way to do this is to make sure that your online presence is up-to-date with the latest technological trends and appearances.  The tips below will help you understand how and why you should refresh your jewelry store website.  After all, it is the store front of your business on the internet. 

Simplify Tracking Your Customers

Analytics should be a key component of your store's website. By tracking your customers behavior throughout your site, you can find areas that need to be improved for better customer retention. You'll also be able to see which pages and blog posts are generating the most traffic so you can create more similar content to grow your reach and speak to your target market.

Embrace Mobile Technology

More and more customers are using their smartphones and tablets for online shopping, so it is crucial that your site displays well on these devices. If not, you risk losing customers to other jewelry sites that are mobile-responsive. Updating your site will make it easier for your customers to shop and buy using the devices they prefer. It also will help them easily map on-the-go directions to your store, which will help your products sell.

Enhance Payment Capabilities

Customers today have a wide range of options when it comes to paying for goods and services online, going beyond just credit and debit cards. By updating your site to allow payments using PayPal, Square and virtual wallets, you open up your business to a wider range of customers. Your customers will appreciate your efforts in accepting their preferred methods of payment.

GemFind is an innovative web technologies and digital marketing company dedicated exclusively to the jewelry industry. We can help you usher your website into the modern age with one of our expert digital marketing strategist and designers.  We can quickly comb through your online presence and analytics to better understand the areas that need immediate attention and get your products selling both on and offline.