Every Jewelry Retailer's Secret Weapon to Increase Sales

Jewelry sales have been booming to become a $70 billion industry. There is no shortage of demand; however, with the increase in demand, there is also an increase in competition. So if "growing my jewelry business" is on your agenda, here is best to devise a marketing strategy based on a combination of the latest marketing trends, as well as software for jewelry.

Study Jewelry Business Trends

The internet makes it easy to research jewelry trends by visiting authoritative sites like JCK, Rapaport, International Diamond Exchange (IDEX) and National Jeweler. Studying industry statistics will help you stay updated and shape your marketing ideas.

Between 2013 and 2017 sales of women's fashion and bridge jewelry nearly doubled in the United States to over $20 billion. You can use this industry research to compare with your own customer feedback to gauge demand in your market. Here are other recent waves that are mesmerizing consumers to consider for formulating your marketing strategies:

• fine jewelry and fine watches
• concierge jewelry
• customization
• website sophistication
• catering to mobile users
• jewelry that never goes out of stock

Growing My Jewelry Business

Instead of reinventing the wheel and building a website from scratch, think about investing in software designed for the jewelry industry, to help grow your own jewelry business. GemFind, for example, designs innovative tools for online jewelers to help you develop a closer bond with your customers. These apps will not only give your site a more attractive visual appeal, they will also help you track sales and customer feedback.

GemFind has expertise in both digital marketing as well as web design, that makes it easier for jewelry customers to find what they're looking for. JewelCloud, for example, is a platform that allows you to communicate with customers and vendors. It's efficient for managing inventory and your products. DiamondLink is another useful app because it connects you with major U.S. diamond suppliers. RingBuilder shares tools with your customers to design their own engagement rings.

These jewelry business tools are easy to install on your website. In addition to saving you time and money, this software for jewelry will enhance the customer experience, which will inspire positive word-of-mouth promotion. Ultimately, it will increase interest in your site and potentially lead to increased sales.

Conclusion

The online jewelry business is hotter than ever, but in order to stay ahead of the competition you need to step up jewelry intelligence and technology. Contact GemFind to help you build a more powerful interactive website designed to increase sales.