When it comes to search marketing, keyword research for a jewelry retail website is a high value activity. The process provides much-needed insights about search volumes and competition around particular keywords. In turn, this allows you to plan and implement a more effective search engine optimization (SEO) strategy.

Jewelry is one of the most competitive online markets, hence the need to take advantage of the best keywords for your site. On the other hand, it is important to note that the process is not always about drawing random traffic to the website. Instead, it is about focusing on qualified visitors.

Identifying Search Terms for your Jewelry Store

Determining the value of a given keyword is a sure-fire way to identify terms that drive more sales. Keywords that are more specific tend to deliver the desired results. Selecting the term sterling silver necklace as opposed to just necklace can generate lucrative leads to your jewelry retail website. Analytics provide a practical way to identify words that translate to higher conversion rates.

Keyword research tools like the Google Keyword Planner Tool and the Open Site Explorer are also essential for success. The terms you discover require testing and in some cases refinement. Keyword relevance must be supported by the right content. You must ensure that visitors' needs are satisfied by the content they find on your online jewelry store's landing page.

Also, make an effort to identify websites that rank high on your chosen keywords. This aspect gives you useful insight into the competition. Not all terms provide an easy way to generate traffic. Some high value keywords make it extremely hard to rank on the search engines. To test how well some terms convert, try buying test traffic through Google AdWords.

Categorizing Jewelry Keywords

To ensure a more effective keyword brainstorming and research process, categorize the terms list. Some of the category examples include:

• Occasion: wedding, Valentine's, prom
• Materials: pink quartz, gemstone, December birthstone
• Customer: women, teen, teacher
• Style: bohemian, boho
• Season: spring, fall, autumn, summer
• Technique: bead embroidery, hand-stamped
• Type: chandelier, choker, hoops, cuff
• Colors: neutrals, white, pink and green
• Special Features: adjustable, reversible

Consider using phrases, including long tail keywords that allow you to rank well, such as “women's smoky quartz pearl necklace.” Also, go for synonyms to take advantage of how machines understand different words. For instance, fall and autumn can be considered different. However, avoid pronouns and any terms that lack clarity.

If you are looking for ways to spice up your website design and SEO strategy, look no further, GemFind can help your online jewelry store with everything from website design, digital marketing, JewelCloud® integration, and much more. Please contact us to learn more.