How a Good Jewelry Search Ranking Can Affect Your Business

Search engine optimization (SEO) is an important technique to draw attention to your online jewelry store. Since most online traffic comes from search engines, you need to be concerned about your jewelry search ranking in Google, Bing and other search tools. One of the keys to achieving a high jewelry search ranking is to offer as much quality content as possible that jewelry customers seek online.

How SEO Drives Traffic

If you want a visible jewelry search ranking for each type of merchandise you sell, you need to offer unique niches or deep content. Those methods can make your jewelry shine the most in search engines, although Google uses hundreds of other factors to determine rankings. You don't need to learn all those factors, since Google doesn't disclose them and it's not an exact science anyway.

Keys to Effective SEO

What's most important to achieve a high jewelry search ranking is that you offer original content in which you have expertise. Google prioritizes thought leaders in specific geographic locations, so include some pages that have your local city in the title. Here are other SEO tips to achieve a high jewelry search ranking:

• write informative blogs with unique perspectives
• avoid spamming keywords or creating fluff content
• check all your links to make sure they work properly
• only link to credible relevant sources
• test pages on mobile devices to make sure they are attractive and easy to use

If you use an online tool such as GemFind's RingBuilder, consider writing a blog about it. This tool allows customers to design their own engagement rings online and then share the designs though social media. It's an excellent way to let customers know they have an option to customize their own jewelry. Publishing reviews of what people think of this tool will help create original content, which is exactly what search engines want. The more you give search engines what they want to emphasize, the better chances you have of boosting your jewelry search ranking.

You may also be interested in checking our "5 Ways to Spice Up Your Website Design and SEO Strategy" blog!

Conclusion

You can save plenty of money on your marketing simply by using strong SEO when crafting your online content about jewelry. The combination of quality content and using GemFind's management and tracking tools will help you boost your jewelry search ranking and online visibility that attracts jewelry customers. Learn more about innovative jewelry store tools that can help connect customers with the gems they are searching for.