GemFind Newsletter 3-24-2015

Go mobile or become irrelevant

Google announced that it will downrank non-responsive websites beginning in April, further emphasizing that a mobile-friendly website is essential to a successful SEO strategy. Google will reward websites built for smart phones and tablets with better rankings in mobile search. Likewise, websites that are not mobile-friendly can expect a dramatic decline in rankings. Boost your online strategy with GemFind's responsive websites, tools and marketing that display your brand and products quickly, beautifully and effectively. Call us at 1-800-373-4373 to learn how we can help.

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Kirk Kara Wins for Best Bridal Design in JCK Jewelers Choice Awards

Jeff Miller Diamonds.net March 23

Jewelry design and manufacturing firm Kirk Kara won first place in the JCK Jewelers’ Choice Awards for an eighth consecutive year. Two designs from Kirk Kara’s Pirouetta collection made the cut in the category of best bridal design for 2015.

The diamond capital of the world sent out a warning signal

Andrew Critchlow Business Insider March 24

Diamond giant De Beers may have recently predicted demand for the precious stones to increase this year but that hasn't prevented the latest major diamond sale in Antwerp from failing to sell all the stones on offer.

Danielle Max IDEX March 23

The goal of the event is to create awareness of supply chain challenges and develop tools to mutually benefit the jewelry industry and create business opportunities and new sources of value for suppliers and the consumer.

WHAT'S NEW AT GEMFIND

Diamond Link® is now also available for Facebook!
Call Today at 800.373.4373 to get it installed to your Company’s Facebook.

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Graff Unveils A ‘Fascinating’ $40 Million Interchangeable Jewelry Watch At Baselworld 2015

Anthony Demarco Jewelry News Network March 18

“The Fascination is an outstanding piece, carefully crafted so it can be worn in a number of different ways--adding a touch of magic to the jewel,” said Laurence Graff, founder and chairman of Graff Diamonds. Read More

EDUCATION

Technology Changes Coming Your Way.

What Makes This Diamond-Studded $100,000 Apple Watch Tick?

Jordan Washington Smith Haute Living

March 23

The introduction of Apple’s newest smart watch — which can costs upwards of $10,000 — marked the brand’s strongest push into the luxury fashion industry to date, but it may surprise some to learn that enterprising tech brand doesn’t offer the the most expensive version of their new haute wearable.

At Baselworld, Omega introduces the Master

Michelle Graff National Jeweler Mar. 23

Omega is going a step beyond the standards set by COSC, the certification system of the Official Swiss Chronometer Testing System, by having its watches also meet a new set of criteria that designates them as a “Master Chronometer.”

Features By Martha C. White Issue of JCK magazine March

Today’s young adults communicate and consume differently than any other age group, so it makes sense that they shop for jewelry differently.

Global diamond jewellery demand sets new record

Stephanie Chan Jeweller Magazine March 24

International diamond jewellery sales reached a record high in 2014, with the world’s major diamond markets all experiencing strong consumer demand, a new report has shown.

GETTING SOCIAL 101

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Coach’s Corner: 6 things salespeople shouldn’t do

Pat Henneberry National Jeweler

March 24

Outlined below are six things sales people should “never ever” do, three of which involve smartphones and/or social media and another that involves one of the subjects that you should never bring up at the dinner table--politics.

Good Data is the Heart of a Successful Online Marketing Strategy.

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Why Are There No Step Cut Fancy Yellow Diamonds?

Lizrlj Designers&Diamonds

March 20

About a week ago, I was waxing romantic about my adoration of fancy yellow diamonds. In particular, the emerald cut fancy yellow diamonds on either side of this ring.